Chapter XVI · FOOD. (Liquid.)
Reading edition
Beer — Hard drinking — 'Whetters' — Wines — List of French and Spanish wines — Wines of other countries — Duties on wines — Spirits — Liqueurs — Homemade wines — Prices of tea — Adulteration — Price of coffee — Chocolate — Its price — Duty on.
Nightly on bended knees, the musty Putt, Still Saints the Spigot, and Adores the Butt; With fervent Zeal the flowing Liquor plies But Damns the Moderate Bottel ... for its size. The Tripe Club, Swift.
Retailers had to take out a licence to sell wine; and of course there were customs duties. Luttrell says, Dec. 4, 1703: 'Yesterday the Commons, in a Committee upon the Supply, resolved, nemine contradicente, that 1s. per gallon be laid upon all Wines over and above the present Customs, to be paid by the retailer;' but, afterwards, he writes, Jan. 15, 1704, that the Commons rejected the bill for 1s. per gallon upon wines. On March 20, 1706, the Queen gave her royal assent to an Act 'for a further duty on low Wines'; and, in 1713, French wines paid a duty of 4s. 6d. per gallon!
The wine merchants of the time were an enterprising firm named Brooke & Hellier (mentioned in the Spectator more than once), who had several branch establishments in various parts of London, even brought wine by road from Bristol, and one year paid as much as 25,000l. customs duties; but they came to grief in 1712, and dissolved partnership. Brooke afterwards set up in business by himself.
There was Batavian arrack for those that liked it, usquebaugh (both green and golden), and brandy—especially Nants brandy—beloved of the poor in penny drams. Not but what there were other brandies—Gaudarella, Viana or Fial (? Fayal), Strasburg, Spanish, and even our familiar old friend British brandy. The average retail price of 'right Nants' seems to have been about 12s. per gallon, but Spanish could be got 2s. 6d. per gallon cheaper. In 1713 the customs duty on brandy was 6s. 8d. per gallon; freight and leakage came to 2s. 6d.; so that it did not leave much profit after paying for the brandy.
Punch had begun to make its appearance, but it was a simple liquor to what afterwards became known by that name. Here is a receipt given by a noted brandy merchant of the time: 'Major Bird's Receipt to make Punch of his Brandy. Take 1 Quart of his Brandy, and it will bear 2 Quarts and a Pint of Spring Water; if you drink it very strong, then 2 Quarts of Water to a Quart of Brandy, with 6 or 8 Lisbon Lemmons, and half a Pound of fine Loaf Sugar: Then you will find it to have a curious fine scent and flavour, and Drink and Taste as clean as Burgundy Wine.'
There was also an intoxicating liquor, still in limited use, called 'Brunswick Mum,' whose price was '9s. the dozen without doors, and 10s. within.' The name of this compound is supposed to be derived from its power of making men speechlessly drunk.
The clamorous crowd is hush'd with mugs of mum, Till all, turn'd equal, send a general hum.
Bottled cyder, too, could be obtained at 6s. per dozen.
The antidote to all these intoxicants was to be found in 'The Essence of Prunes, Chymically prepar'd by a Son of Monsieur Rochefort, a Sworn Chymist of France. It gives English Spirits the smell and taste of Nantz Brandy; it prevents any Liquor from intoxicating the Brain.'
We must not forget, however, that tea, coffee, and chocolate were in much demand, and that both the coffee and chocolate houses really supplied these beverages as their staple article. Tea was more of a home drink, and was very dear, reckoning the different values of money. Perhaps there were greater fluctuations in its price than in any other article of food. Black tea varied in 1704 from 12s. to 16s. per lb.; in 1706, 14s. to 16s.; in 1707, which seems to have been an exceptionally dear year, 16s., 20s., 22s., 24s., 30s., and 32s.; in 1709, it was from 14s. to 28s.; and in 1710, 12s. to 28s. Green tea in 1705 was 13s. 6d.; in 1707, 20s., 22s., 26s.; in 1709, 10s. to 15s.; and in 1710, 10s. to 16s. The difference between old and new is given once. The new tea is 14s., and the old 12s. and 10s.
The margins in price are not only accounted for by the difference in age, but it was well known that old leaves were redried, and used in the cheaper sorts; indeed, there is a very curious advertisement in the advertising portion of the Tatler, Aug. 26, 1710: 'Bohea Tea, made of the same Materials that Foreign Bohea is made of, 16s. a Pound. Sold by R. Fary only, at the Bell in Grace Church Street, Druggist. Note. The Natural Pecko Tea will remain, after Infusion, of a light grey Colour. All other Bohea Tea, tho' there be White in it, will Change Colour, and is artificial.'
Luttrell writes, Dec. 16, 1704: 'The Commons in a Committee of wayes and means, resolved to double the duties on Coffee, Tea, and Chocolate.'
Attention was paid to its manufacture, for we find that 'Thomas Burges, Druggist, removed from Snow hill to the Blew Anchor in Fleet Street, near Serjeants Inn, sells the best of Coffee roasted after a new way, having a better flavour, and is a much sweeter way than the common method of roasting Coffee.'
As tea came into favour, chocolate-drinking fell into disuse, although it was generally taken as a drink the first thing in the morning, before taking tea and toast. It was of two kinds, Caracas or Caraco, and Martineco; and the former was the most esteemed. It was roasted and ground, and either sold plain or mixed with sugar. Its usual price was 3s. per lb. for the one, and 2s. 6d. for the other. Early in 1703, a man advertised a machine of his invention, for making chocolate of a far superior quality, at least 1s. per lb. under the then prices; and, as his advertisements are somewhat curious, an example is given: 'To the Nobility and Gentry. Whereas the Author of the new Invention for making Chocolate, hath given a general Satisfaction both for its fineness, goodness and Cheapness, to all those that ever yet drank of the same, besides the Satisfaction all persons have of its being cleanly made, upon sight of the Invention, which some Malicious persons, the better to impose upon the World to vend their foul broken Nuts does imitate; but for the working part are as Ignorant as a Natural Bull. But the Author of this Invention thinks himself oblig'd to declare to the World, after 10 Years improving the same with great charge and labour, as many honourable persons in London can testifie; and if any person can make it appear, that they were the first Inventers of this so great a conveniency, as does no ways exceed 12 Inches, before himself, the Author will lay it by, and Act no more, notwithstanding he is now actually petitioning Her Majesty for a Patten, and, till such time as he shall obtain the same, will continue to make and sell his Chocolate at these Rates following, viz. All Spanish Nut with Vanello at 4s. 8d. a pound, plain 4s. 2d. all Marteneco Nut with Vanello 3s. 8d.—plain 3s. 2d.—both sorts made up with Sugar answerable. If any Chocolate maker, or others, can make it appear he reserves above 8d. in selling a pound for labour and charges in making, a farther remittance shall be made in the price.' This gentleman subsequently advertised that he sold it at '2d. per Dish liquid—14d. a Quart without doors. Sundays excepted.'