PLAN No. 513. “TELLING THEM HOW”
Reading edition
A middle-aged man who had made a practice for many years of accumulating trade secrets, valuable formulas and various plans for making money out of little specialties not known to the public in general, was impressed with the belief that out of the itemized knowledge thus secured, he could render assistance to many people who were looking for something to do, and at the same time profit by largely himself.
He therefore had 1,000 copies of each of these money-making ideas printed in separate form, and advertised that for 10 cents he would send any one of them that might be selected from his list or any fifteen of them for $1.00. His expenses were confined to the cost of advertising, printing and mailing, and his receipts ran into hundreds of dollars the first year.