PLAN No. 407. HOME SCENES FOR CALENDARS
Reading edition
A Spokane young man, who owned a good 5x7 camera, and knew how to use it, got the lowest quotations from publishing houses, on medium-size calendars of artistic designs, and from the samples sent him selected a line well adapted to the purpose for which he intended to use them.
Next, he took pictures of all the prominent business houses in the city, showing the names of the merchants occupying the ground floors, as well as the signs on some of the upper windows, with names and business of the occupants. Then pasting one of these photos on one of the calendars, he called upon the merchant, as well as all the other tenants of the building, and took orders for any number they required. These made an excellent advertising medium, and he received orders for many thousands of the calendars.
Later he went into the best residence districts and took pictures of all the homes, and, pasting a picture of each house on a calendar he called at the various places and sold them by the hundreds. Often he was called upon to take special pictures showing home scenes, such as children at play, on the lawns, family groups on the front veranda, interiors of homes, etc., and within a very few months his net income was over $50 a week.