PLAN No. 452. ONE GOOD SELLING PLAN
Reading edition
Mail-order people have many different selling plans, most of which bring good returns, but an agent in Ohio made quite a success of the plan briefly outlined as follows:
Selecting from the articles offered by a mail-order supply house one that usually retailed at 15 cents, but which cost him 8 cents, including postage, etc., he had a neat circular letter printed describing the article in detail, its uses and advantages, and offering it at 9 cents, if ordered within a certain time. These letters he sent to all those names he had secured in former mail-order transactions, explaining that every once in a while he offered special bargains in some article or other, and that this was one of those occasions. As most people already knew it was really a 15 cent article, he received a large number of orders, and when sending the article he enclosed another circular letter, quoting the prices on the other lines of articles, on most of which there was a fair but not extravagant profit. These also brought many orders from new customers, and by continually enlarging his list, and quoting his articles as close to cost as possible, he gradually built up a permanent and profitable business.