PLAN No. 355. HE SOLD BUTTERMILK

A young farmer lad who wanted to live in the city, found a way in which that could be done, without any danger of his going hungry, or of being obliged to look for a job.

Knowing the value of buttermilk as a food and a drink, he decided to go into the business of selling it. There was a large creamery near the city in which he had chosen to cast his fortune and he visited the manager to learn the lowest price at which he could be supplied with fresh buttermilk every day in quantities of not less than 100 gallons, and was surprised at the low price quoted. He then visited a large number of restaurants, hotels, saloons, etc., and offered to deliver to them the quantity required by each every day, for 12 cents per gallon, which was three times what it cost him.

Having a few hundred dollars, he purchased a rig especially adapted to this purpose, and began his deliveries at once. He had attractive showcards printed, “Fresh Buttermilk Sold Here,” and put up one of these in a conspicuous place wherever he was making deliveries. He also had the hotel keepers mention buttermilk on their menus, which they were glad to do, as it cost only about half the price of sweet milk.

He had a publicity man prepare for him a number of articles dealing with the healthfulness of buttermilk, and thus created an increased demand for it by publishing one of these in the city papers once a week.