PLAN No. 377. A CEMENT STICK THAT STICKS
Reading edition
A Virginia man found that by investing 85 cents in the materials required for making cement sticks he could get back $25, when sold at retail. This is the way he makes it.
Common glue, and from 1⁄4 to 1⁄2 as much cheap sugar; melt them together in a glue pot, then pour in pans 1⁄4 an inch deep. As it cools cut in strips 1 inch wide and 4 inches long, pointing one end in the shape of a chisel. Have a label printed to cover about one-half the stick, giving the name and uses of the stick, with directions as follows: “To use as a mucilage, wet slightly and apply. To use as cement, dip in boiling water, coat the parts heavily and press firmly together.”
Making up a good supply of these sticks, he placed them on sale with dealers, delivering as sales were made. He then employed agents to canvass from house to house, and sold a great many in that way. Later he made it a mail-order proposition, and through a series of ads. in local papers published within a radius of 500 miles, he built up a good sale.