Notes to A History of Advertising from the Earliest Times — Reading edition
16 notes · Reading edition
CHAPTER I. INTRODUCTORY—NEWSPAPERS AND NEWSPAPER ADVERTISING. · Note 1CHAPTER II. INTRODUCTORY—STREET AND GENERAL ADVERTISING. · Note 1CHAPTER III. ANCIENT FORMS OF ADVERTISING. · Note 1CHAPTER IV. MEDIÆVAL AND OTHER VARIETIES OF ADVERTISING. · Note 1CHAPTER V. NEWSPAPER ADVERTISING FORESHADOWED—ITS EARLIEST USE—HOUGHTON’S LESSONS. · Note 1CHAPTER VI. DEVELOPMENT OF ADVERTISING. · Note 1CHAPTER VII. CONCLUSION OF SEVENTEENTH CENTURY. · Note 1CHAPTER VIII. EARLY PART OF EIGHTEENTH CENTURY. · Note 1CHAPTER IX. MIDDLE OF EIGHTEENTH CENTURY. · Note 1CHAPTER XI. CURIOUS AND ECCENTRIC ADVERTISEMENTS. · Note 1CHAPTER XII. SWINDLES AND HOAXES. · Note 1CHAPTER XIV. QUACKS AND IMPOSTORS. · Note 1CHAPTER XV. GRAHAM AND HIS CELESTIAL BED. · Note 1CHAPTER XVI. LOTTERIES AND LOTTERY INSURANCES. · Note 1CHAPTER XVII. MATRIMONIAL ADVERTISEMENTS AND AGENCIES. · Note 1CHAPTER XIX. AMERICAN AND COLONIAL ADVERTISEMENTS. · Note 1