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A History of Advertising from the Earliest Times

Note 46 — Chapter XVII · MATRIMONIAL ADVERTISEMENTS AND AGENCIES.

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This Mrs Cornelys was a notoriety of the period. She lived at Carlisle House, Soho Square, where she, coming from Germany, of which country she was a native, settled in or about 1756. Her business was to entertain “the votaries of fashion of both sexes” with masked and other balls, and suchlike festivities. Mrs Cornelys seems to have thoroughly understood the advantages of judicious puffery, and her advertisements usually appeared as news paragraphs. On February 18, 1763, there appeared a good specimen of the kind of notice she most affected. It says, “On Saturday last Mrs Cornelys gave a ball at Carlisle House, to the upper servants of persons of fashion, as a token of the sense she has of her obligations to the nobility and gentry, for their generous subscription to her assembly. The company consisted of 220 persons, who made up fourscore couple in country dances; and as scarce anybody was idle on this occasion, the rest sat down to cards.” Carlisle House was kept open by means of annual subscriptions, and the fast young men of the period, and not a few older sinners, patronised the establishment. Rules and regulations were published, and from them we learn that members’ tickets were transferable provided the name of the holder was written on the back. There are in the papers between 1757 and 1772 frequent references to the grand doings at this notorious place of assignation; but notwithstanding all her customers and her various ways of making money, Mrs Cornelys’s name appears in a Gazette of November in the latter year among the bankrupts. She is described as “Teresa Cornelys, Carlisle House, St Ann, Soho, dealer.” This, however, says very little as to her success or the want of it, for bankruptcy meant anything but ruin a hundred years ago, if one had only money enough to break properly.

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