A History of Advertising from the Earliest Times
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Table of contents
1. Front matter2. PREFACE.3. CHAPTER I. INTRODUCTORY—NEWSPAPERS AND NEWSPAPER ADVERTISING.4. CHAPTER II. INTRODUCTORY—STREET AND GENERAL ADVERTISING.5. CHAPTER III. ANCIENT FORMS OF ADVERTISING.6. CHAPTER IV. MEDIÆVAL AND OTHER VARIETIES OF ADVERTISING.7. CHAPTER V. NEWSPAPER ADVERTISING FORESHADOWED—ITS EARLIEST USE—HOUGHTON’S LESSONS.8. CHAPTER VI. DEVELOPMENT OF ADVERTISING.9. CHAPTER VII. CONCLUSION OF SEVENTEENTH CENTURY.10. CHAPTER VIII. EARLY PART OF EIGHTEENTH CENTURY.11. CHAPTER IX. MIDDLE OF EIGHTEENTH CENTURY.12. CHAPTER X. THE EDUCATION COMPLETED.13. CHAPTER X. THE EDUCATION COMPLETED. (continued 2)14. CHAPTER XI. CURIOUS AND ECCENTRIC ADVERTISEMENTS.15. CHAPTER XI. CURIOUS AND ECCENTRIC ADVERTISEMENTS. (continued 2)16. CHAPTER XII. SWINDLES AND HOAXES.17. CHAPTER XII. SWINDLES AND HOAXES. (continued 2)18. CHAPTER XIII. THE GREAT BOTTLE-TRICK SWINDLE.19. CHAPTER XIV. QUACKS AND IMPOSTORS.20. CHAPTER XV. GRAHAM AND HIS CELESTIAL BED.21. CHAPTER XVI. LOTTERIES AND LOTTERY INSURANCES.22. CHAPTER XVI. LOTTERIES AND LOTTERY INSURANCES. (continued 2)23. CHAPTER XVII. MATRIMONIAL ADVERTISEMENTS AND AGENCIES.24. CHAPTER XVIII. HANDBILLS, INSCRIPTIONS, ETC.25. CHAPTER XIX. AMERICAN AND COLONIAL ADVERTISEMENTS.26. CHAPTER XX. ADVERSARIA.27. A List of Books PUBLISHED BY Chatto & Windus, 74 & 75, PICCADILLY, LONDON, W.28. Facsimiles of newspaper pages transcribed in the text29. Transcriber’s Notes