A History of Advertising from the Earliest Times

Note 4 — Chapter II · INTRODUCTORY—STREET AND GENERAL ADVERTISING.

Reading edition

The opening notice of the baths at Pompeii was almost perfect when discovered, and originally read thus:—“Dedicatone . Thermarum . Muneris . Cnæi . Allei . Nigidii . Maii . Venalio . Athelæ . Sparsiones . Vela . Erunt . Maio . Principi . Coloniæ . Feliciter.”

[5] Notes and Queries, vol. xi., 3d series.

[6] “History of Signboards.”

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