A History of Advertising from the Earliest Times

Note 24 — Chapter V · NEWSPAPER ADVERTISING FORESHADOWED—ITS EARLIEST USE—HOUGHTON’S LESSONS.

Reading edition

Broer Jansz styles himself “Couranteer in the Army of his Princely Excellence,” i.e., Prince Frederic Henry, the Stadtholder. Subsequently, in 1630, Jansz commenced a new series, which he entitled “Tidings from Various Quarters.”

[25] John Nicholl, in his “Literary Anecdotes,” vol. iv. p. 71, calls the editor of this paper Benjamin Harris, a well-known publisher of pamphlets in the reign of Charles II., and says that J. Knighton was the editor in 1692. This last name may be a clerical error for Houghton.

Return to CHAPTER V. NEWSPAPER ADVERTISING FORESHADOWED—ITS EARLIEST USE—HOUGHTON’S LESSONS.Return to CHAPTER V. NEWSPAPER ADVERTISING FORESHADOWED—ITS EARLIEST USE—HOUGHTON’S LESSONS.