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A History of Advertising from the Earliest Times

Note 14 — Chapter IV · MEDIÆVAL AND OTHER VARIETIES OF ADVERTISING.

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Glossary, cap. xxvii. “Wine-criers cry with open mouth the wine which is for sale in the taverns at four farthings.”

[15] Chronicles of the Monk Alberic des Trois Fontaines, under the year 1235.

[16]

All around here they cry wine at the rate Of thirty-two, sixteen, twelve, six, and eight.

[17]

To name the other cries our time would waste— They cry old wine and new, and bid you taste.

[18] No savoury meat-pies, as some gastronomic reader might think, since they came from the county of sausage celebrity, but a collection of rules, as practised in the diocese of Salisbury, to show the priests how to deal, under every possible variation in Easter, with the concurrence of more than one office on the same day. These rules varied in the different dioceses.

[19] Small calveless legs are mentioned as characteristic of a gentleman in many of our old plays, and will be observed in most full-length portraits of the sixteenth and seventeenth century.

[20] To “lie in lavender” was a cant term for being in pawn.

[21] Tricks performed with tobacco smoke were fashionable amongst the gallants of the period, and are recommended in Decker’s “Gull’s Horn-Book,” and commended in many old plays. Making rings of smoke was a favourite amusement in those days.

[22] See prints in “Archæologia,” xix. p. 383.

[23] Vide Decker’s “Belman of London: Bringing to Light the most notorious Villanies that are now practised in the Kingdome.” London, 1608.

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