OLD MAN SAVARIN STORIES (continued 5)
Reading edition
"De-ar friends, de-ar visitors," Renwick corrected his paper, "I cannot hope to express adequately to you my feelings of delight in being introduced to your notice as a first class general purpose editor, and eminent authority on——"
She graciously interposed:—"It might be well to pencil this in, Mr. Renwick, 'introduced to you by our de-ar colleague, Mr. Durley, the most experienced of our guides to the "Family Blessing" Building, as general purpose editor, etc.' That would impress, as hinting at our corps of guides, besides uplifting the rank of our valued colleague, Mr. Durley, and by consequence 'The Blessing,' through the respectful mention made of one of our more humble employees. Elevate the lowly, and you elevate all the superior classes—that is a sound American maxim. In business it is by such fine attention to detail that hearts and therefore subscribers are won. But, Mr. Renwick, nothing could be better than your 'I cannot hope to express adequately my feelings of delight,' etc.—that signifies cordial emotion—it is very good business, indeed."
Sincerity was unclouded in her gaze. He pencilled in her amendment, and read on:—"and eminent authority on water amusements of a character to build up character in first-class respectable American families."
"Very good—I drilled Mr. Durley in that," she put in complacently.
"Dear friends," he resumed.
"De-ar," she reminded him.
"De-ar friends, you may naturally desire to be informed of the nature of the duties of a general purpose editor, therefore——"
"Let me suggest again, Mr. Renwick. Better say 'Dear friends, closely associated with "The Family Blessing," as all must feel who share the privilege of maintaining it, you will naturally desire to be informed,' etc. Don't you agree, Mr. Renwick? It is well to neglect no opportunity for deepening the sense of our de-ar subscribers that the 'Blessing' is a privilege to their households. I do everything possible to make our beloved ones feel that they own 'The Blessing,' as in the highest sense they do. They like that. It is remunerative, also."
Renwick jotted in the improvement, and read on: "A general purpose editor of 'The Blessing' is simply one charged with promoting the general purpose of 'The Blessing.' To explain what that is I cannot do better than employ the words of the Sole Proprietress, Miss Minnely herself, and——."
The lady suggested, "I cannot do so well as to employ the words of—it is always effective to speak most respectfully of the absent Proprietress—that touches their imagination favourably. It is good business."
"I appreciate it, Miss Minnely. And now I venture to adapt, verbatim, parts of your notes to me."
"It was forethoughtful to preserve them, Mr. Renwick. I am cordially pleased."
He read on more oratorically:—"De-ar friends, 'The Blessing' has a Mission, and to fulfil that Mission it must, first of all, entertain its subscribers on their higher plane. This cannot be done by stimulating in them any latent taste for coarse and inelegant laughter, but by furnishing entertainingly the wholesome food from which mental pabulum is absorbed and mental growth accomplished."
"Excellent! My very own words."
"The varieties of this entertaining pabulum must be conscientiously prepared, and administered in small quantities so that each can be assimilated unconsciously by Youth and Age without mental mastication. Mind is not Character, and——"
"How true. Character-building publications must never be addressed to mere Mind."
"The uplifting of the Mind, or Intellect," Renwick read on, "is not the general purpose of 'The Family Blessing.' It is by the Literature of the Heart that Character is uplifted. Therefore a general purpose editor of 'The Blessing' must ever seek to maintain and to present the truly cordial. That is what most widely attracts and pleases all these sections of the great American people who are uncorrupted by worldly and literary associations which tend to canker the Soul with cynicism."
"I remember my glow of heart in writing those inspiring, blessed, and inspired words!" she exclaimed. "Moreover, they are true. Now, I think that is about enough, Mr. Renwick. Visitors should never be too long detained by a single attraction. Let me advise you to memorize the discourse carefully. It is cordial. It is impressive. It is informative of 'The Blessing's' ideal. It utters my own thoughts in my own language. It is admirably adapted to hold former subscribers, and to confirm new. All is well." She pondered silently a few moments. "Now, Mr. Renwick, I would be strictly just. The fact that an editor, and one of those not long gathered to our happy company, has suggested and devoted himself to this novel attraction, will have noblest effect in rousing our colleagues of every Department to emulative exertion. Once more, I thank you cordially. But the Sole Proprietress of the remunerative 'Blessing' holds her place in trust for all colleagues, and she is not disposed to retire with mere thanks to one who has identified himself so effectually with her and its ideals. Mr. Renwick, your honorarium—your weekly pay envelope," again she paused reflectively, "it will hereafter rank you with our very valued colleague, Mr. Caliphas C. Cummins himself! No—no-no, Mr. Renwick—do not thank me—thank your happy inspiration—thank your cordial devotion—thank your Taste—thank your natural, innate identification, in high ideals, with me and 'The Family Blessing.' As for me—it is for me to thank you—and I do so, again, cordially, cordially, cordially!" She beamed, the broad embodiment of Beneficence, in going out of the room.
Renwick long stared, as one dazed, at the story of "The Converted Ringmaster." It related in minute detail the sudden reformation of that sinful official. The account of his rapid change seemed no longer improbable nor mawkish. Any revolution in any mind might occur, since his own had been so swiftly hypnotized into sympathy with Miss Minnely and her emanation "The Blessing." How generous she was! Grateful mist was in his eyes, emotion for the safety of the widows and the orphan whose bread he must win.
Yet the derisive demon which sat always close to his too sophisticated heart was already gibing him afresh:—"You stand engaged," it sneered, "as assistant ringmaster to Durley's exhibition of yourself!"
New perception of Miss Minnely and Miss Heartly rose in his mind. Could mortal women be really as simple as those two ladies had seemed? Might it not be they had managed him with an irony as profound as the ingenuousness they had appeared to evince?