Chapter XII · (continued 2)

From the antique point of view, indeed, the question what the gods are in themselves is not a religious but a speculative one; what is requisite to religion is a practical acquaintance with the rules on which the deity acts and on which he expects his worshippers to frame their conduct—what in II Kings 17:26 is called the "manner" or rather the "customary law" (mishpat) of the god of the land. This is true even of the religion of Israel. When the prophets speak of the knowledge of God, they always mean a practical knowledge of the laws and principles of His government in Israel, and a summary expression for religion as a whole is "the knowledge and fear of Jehovah," i.e., the knowledge of what Jehovah prescribes, combined with a reverent obedience.

The traditional usages of religion had grown up gradually in the course of many centuries, and reflected habits of thought characteristic of very diverse stages of man's intellectual and moral development. No one conception of the nature of the gods could possibly afford the clue to all parts of that motley complex of rites and ceremonies which the later paganism had received by inheritance, from a series of ancestors in every state of culture from pure savagery upwards. The record of the religious thought of mankind, as it is embodied in religious institutions, resembles the geological record of the history of the earth's crust; the new and the old are preserved side by side or rather layer upon layer. The classification of ritual formations in their proper sequence is the first step towards their explanation, and that explanation itself must take the form, not of a speculative theory, but of a rational life-history.

4. The Nature of Public Opinion[269]

"Vox populi may be vox Dei, but very little attention shows that there has never been any agreement as to what vox means or as to what populus means." In spite of endless discussions about democracy, this remark of Sir Henry Maine is still so far true that no other excuse is needed for studying the conceptions which lie at the very base of popular government. In doing so one must distinguish the form from the substance; for the world of politics is full of forms in which the spirit is dead—mere shams, but sometimes not recognized as such even by the chief actors, sometimes deceiving the outside multitude, sometimes no longer misleading anyone. Shams, are, indeed, not without value. Political shams have done for English government what fictions have done for English law. They have promoted growth without revolutionary change. But while shams play an important part in political evolution, they are snares for the political philosopher who fails to see through them, who ascribes to the forms a meaning that they do not really possess. Popular government may in substance exist under the form of a monarchy, and an autocratic despotism can be set up without destroying the forms of democracy. If we look through the forms to observe the vital forces behind them; if we fix our attention, not on the procedure, the extent of the franchise, the machinery of elections, and such outward things, but on the essence of the matter, popular government, in one important aspect at least, may be said to consist of the control of political affairs by public opinion.

If two highwaymen meet a belated traveler on a dark road and propose to relieve him of his watch and wallet, it would clearly be an abuse of terms to say that in the assemblage on that lonely spot there was a public opinion in favor of a redistribution of property. Nor would it make any difference, for this purpose, whether there were two highwaymen and one traveler, or one robber and two victims. The absurdity in such a case of speaking about the duty of the minority to submit to the verdict of public opinion is self-evident; and it is not due to the fact that the three men on the road form part of a larger community, or that they are subject to the jurisdiction of a common government. The expression would be quite as inappropriate if no organized state existed; on a savage island, for example, where two cannibals were greedy to devour one shipwrecked mariner. In short, the three men in each of the cases supposed do not form a community that is capable of a public opinion on the question involved. May this not be equally true under an organized government, among people that are for certain purposes a community?

To take an illustration nearer home. At the time of the Reconstruction that followed the American Civil War the question whether public opinion in a southern state was or was not in favor of extending the suffrage to the Negroes could not in any true sense be said to depend on which of the two races had a slight numerical majority. One opinion may have been public or general in regard to the whites, the other public or general in regard to the Negroes, but neither opinion was public or general in regard to the whole population. Examples of this kind could be multiplied indefinitely. They can be found in Ireland, in Austria-Hungary, in Turkey, in India, in any country where the cleavage of race, religion, or politics is sharp and deep enough to cut the community into fragments too far apart for an accord on fundamental matters.

In all these instances an opinion cannot be public or general with respect to both elements in the state. For that purpose they are as distinct as if they belonged to different commonwealths. You may count heads, you may break heads, you may impose uniformity by force; but on the matters at stake the two elements do not form a community capable of an opinion that is in any rational sense public or general. If we are to employ the term in a sense that is significant for government, that imports any obligation moral or political on the part of the minority, surely enough has been said to show that the opinion of a mere majority does not by itself always suffice. Something more is clearly needed.

But if the opinion of a majority does not of itself constitute a public opinion, it is equally certain that unanimity is not required. Unanimous opinion is of no importance for our purpose, because it is perfectly sure to be effective in any form of government, however despotic, and it is, therefore, of no particular interest in the study of democracy. Legislation by unanimity was actually tried in the kingdom of Poland, where each member of the assembly had the right of liberum veto on any measure, and it prevented progress, fostered violence, and spelled failure. The Polish system has been lauded as the acme of liberty, but in fact it was directly opposed to the fundamental principle of modern popular government; that is, the conduct of public affairs in accord with a public opinion which is general, although not universal, and which implies under certain conditions a duty on the part of the minority to submit.

A body of men are politically capable of a public opinion only so far as they are agreed upon the ends and aims of government and upon the principles by which those ends shall be attained. They must be united, also, about the means whereby the action of the government is to be determined, in a conviction, for example, that the views of a majority—or it may be some other portion of their numbers—ought to prevail, and a political community as a whole is capable of public opinion only when this is true of the great bulk of the citizens. Such an assumption was implied, though usually not expressed in all theories of the social compact; and, indeed, it is involved in all theories that base rightful government upon the consent of the governed, for the consent required is not a universal approval by all the people of every measure enacted, but a consensus in regard to the legitimate character of the ruling authority and its right to decide the questions that arise.

One more remark must be made before quitting the subject of the relation of public opinion to the opinion of the majority. The late Gabriel Tarde, with his habitual keen insight, insisted on the importance of the intensity of belief as a factor in the spread of opinions. There is a common impression that public opinion depends upon and is measured by the mere number of persons to be found on each side of a question; but this is far from accurate. If 49 per cent of a community feel very strongly on one side, and 51 per cent are lukewarmly on the other, the former opinion has the greater public force behind it and is certain to prevail ultimately, if it does not at once.

One man who holds his belief tenaciously counts for as much as several men who hold theirs weakly, because he is more aggressive and thereby compels and overawes others into apparent agreement with him, or at least into silence and inaction. This is, perhaps, especially true of moral questions. It is not improbable that a large part of the accepted moral code is maintained by the earnestness of a minority, while more than half of the community is indifferent or unconvinced. In short, public opinion is not strictly the opinion of the numerical majority, and no form of its expression measures the mere majority, for individual views are always to some extent weighed as well as counted.

Without attempting to consider how the weight attaching to intensity and intelligence can be accurately gauged, it is enough for our purpose to point out that when we speak of the opinion of a majority we mean, not the numerical, but the effective, majority.

5. Public Opinion and the Mores[270]

We are interested in public opinion, I suppose, because public opinion is, in the long run, the sovereign power in the state. There is not now, and probably there never has been a government that did not rest on public opinion. The best evidence of this is the fact that all governments have invariably sought either to control or, at least, to inspire and direct it.

The Kaiser had his "official" and his "semiofficial" organs. The communists in Russia have taken possession of the schools. It is in the schoolroom that the bolshevists propose to complete the revolution. Hume, the English historian, who was also the greatest of English philosophers, said:

As force is always on the side of the governed, the governors have nothing to support them but opinion. It is therefore on opinion only that government is founded; and this maxim extends to the most despotic and the most military governments as well as to the most free and popular. The soldan of Egypt, or the emperor of Rome, might drive their helpless subjects, like brute beasts, against their sentiments and inclinations, but he must at least have led his mameluks, or praetorian bands, like men, by their opinions.

Hume's statement is too epigrammatic to be true. Governments can and do maintain themselves by force rather than consent. They have done this even when they were greatly inferior in numbers. Witness Cortez in Mexico, the Belgians in the Congo, and the recent English conquest, with two hundred aeroplanes, of the Mad Mullah in Somaliland. Civilized people must be governed in subtle ways. Unpopular governments maintain themselves sometimes by taking possession of the means of communication, by polluting the sources of information, by suppressing newspapers, by propaganda.

Caspar Schmidt, "Max Stirner," the most consistent of anarchists, said the last tyranny is the tyranny of the idea. The last tyrant, in other words, is the propagandist, the individual who gives a "slant" to the facts in order to promote his own conception of the welfare of the community.

We use the word public opinion in a wider and in a narrower sense. The public, the popular mind, is controlled by something more than opinion, or public opinion, in the narrower sense.

We are living today under the subtle tyranny of the advertising man. He tells us what to wear, and makes us wear it. He tells us what to eat, and makes us eat it. We do not resent this tyranny. We do not feel it. We do what we are told; but we do it with the feeling that we are following our own wild impulses. This does not mean that, under the inspiration of advertisements, we act irrationally. We have reasons; but they are sometimes after-thoughts. Or they are supplied by the advertiser.

Advertising is one form of social control. It is one way of capturing the public mind. But advertising does not get its results by provoking discussion. That is one respect in which it differs from public opinion.

Fashion is one of the subtler forms of control to which we all bow. We all follow the fashions at a greater or less distance. Some of us fall behind the fashions, but no one ever gets ahead of them. No one ever can get ahead of the fashions because we never know what they are, until they arrive.

Fashion, in the broad sense, comes under the head of what Herbert Spencer called ceremonial government. Ceremony, he said, is the most primitive and the most effective of all forms of government. There is no rebellion against fashion; no rebellion against social ritual. At least these rebellions never make martyrs or heroes. Dr. Mary Walker, who wore men's clothes, was a heroine no doubt, but never achieved martyrdom.

So far as ceremonial government finds expression in a code it is etiquette, social ritual, form. We do not realize how powerful an influence social form is. There are breaches of etiquette that any ordinary human being would rather die than be guilty of.

We often speak of social usages and the dictates of fashion as if they were imposed by public opinion. This is not true, if we are to use public opinion in the narrower sense. Social usages are not matters of opinion; they are matters of custom. They are fixed in habits. They are not matters of reflection, but of impulse. They are parts of ourselves.

There is an intimate relation between public opinion and social customs or the mores, as Sumner calls them. But there is this difference: Public opinion fluctuates. It wobbles. Social customs, the mores, change slowly. Prohibition was long in coming; but the custom of drinking has not disappeared. The mores change slowly; but they change in one direction and they change steadily. Mores change as fashion does; as language does; by a law of their own.

Fashions must change. It is in their nature to do so. As the existing thing loses its novelty it is no longer stimulating; no longer interesting. It is no longer the fashion.

What fashion demands is not something new; but something different. It demands the old in a new and stimulating form. Every woman who is up with the fashion wants to be in the fashion; but she desires to be something different from everyone else, especially from her best friend.

Language changes in response to the same motives and according to the same law. We are constantly seeking new metaphors for old ideas; constantly using old metaphors to express new ideas. Consider the way that slang grows!

There is a fashion or a trend in public opinion. A. V. Dicey, in his volume on Law and Opinion in England, points out that there has been a constant tendency, for a hundred years, in English legislation, from individualism to collectivism. This does not mean that public opinion has changed constantly in one direction. There have been, as he says, "cross currents." Public opinion has veered, but the changes in the mores have been steadily in one direction.

There has been a change in the fundamental attitudes. This change has taken place in response to changed conditions. Change in mores is something like change in the nest-building habits of certain birds, the swallows, for example. This change, like the change in bird habits, takes place without discussion—without clear consciousness—in response to changed conditions. Furthermore, changes in the mores, like changes in fashion, are only slightly under our control. They are not the result of agitation; rather they are responsible for the agitation.

There are profound changes going on in our social organization today. Industrial democracy, or something corresponding to it, is coming. It is coming not entirely because of social agitation. It is coming, perhaps, in spite of agitation. It is a social change, but it is part of the whole cosmic process.

There is an intimate relation between the mores and opinion. The mores represent the attitudes in which we agree. Opinion represents these attitudes in so far as we do not agree. We do not have opinions except over matters which are in dispute.

So far as we are controlled by habit and custom, by the mores, we do not have opinions. I find out what my opinion is only after I discover that I disagree with my fellow. What I call my opinions are for the most part invented to justify my agreements or disagreements with prevailing public opinion. The mores do not need justification. As soon as I seek justification for them they have become matters of opinion.

Public opinion is just the opinion of individuals plus their differences. There is no public opinion where there is no substantial agreement. But there is no public opinion where there is not disagreement. Public opinion presupposes public discussion. When a matter has reached the stage of public discussion it becomes a matter of public opinion.

Before war was declared in France there was anxiety, speculation. After mobilization began, discussion ceased. The national ideal was exalted. The individual ceased to exist. Men ceased even to think. They simply obeyed. This is what happened in all the belligerent countries except America. It did not quite happen here. Under such circumstances public opinion ceases to exist. This is quite as true in a democracy as it is in an autocracy.

The difference between an autocracy and a democracy is not that in one the will of the people finds expression and in the other it does not. It is simply that in a democracy a larger number of the citizens participate in the discussions which give rise to public opinion. At least they are supposed to do so. In a democracy everyone belongs, or is supposed to belong, to one great public. In an autocracy there are perhaps many little publics.

What rôle do the schools and colleges play in the formation of public opinion? The schools transmit the tradition. They standardize our national prejudices and transmit them. They do this necessarily.

A liberal or college education tends to modify and qualify all our inherited political, religious, and social prejudices. It does so by bringing into the field of discussion matters that would not otherwise get into the public consciousness. In this way a college education puts us in a way to control our prejudices instead of being controlled by them. This is the purpose of a liberal education.

The emancipation which history, literature, and a wider experience with life give us permits us to enter sympathetically into the lives and interests of others; it widens that area over which public opinion rather than force exercises control.

It makes it possible to extend the area of political control. It means the extension of democratic participation in the common life. The universities, by their special studies in the field of social science, are seeking to accumulate and bring into the view of public opinion a larger body of attested fact upon which the public may base its opinion.

It is probably not the business of the universities to agitate reforms nor to attempt directly to influence public opinion in regard to current issues. To do this is to relax its critical attitude, lessen its authority in matters of fact, and jeopardize its hard-won academic freedom. When a university takes over the function of a political party or a church it ceases to perform its function as a university.

6. News and Social Control[271]

Everywhere today men are conscious that somehow they must deal with questions more intricate than any that church or school had prepared them to understand. Increasingly they know that they cannot understand them if the facts are not quickly and steadily available. Increasingly they are baffled because the facts are not available; and they are wondering whether government by consent can survive in a time when the manufacture of consent is an unregulated private enterprise. For in an exact sense the present crisis of western democracy is a crisis in journalism.

I do not agree with those who think that the sole cause is corruption. There is plenty of corruption, to be sure, moneyed control, caste pressure, financial and social bribery, ribbons, dinner parties, clubs, petty politics. The speculators in Russian rubles who lied on the Paris Bourse about the capture of Petrograd are not the only example of their species. And yet corruption does not explain the condition of modern journalism.

Mr. Franklin P. Adams wrote recently:

Now there is much pettiness—and almost incredible stupidity and ignorance—in the so-called free press; but it is the pettiness, etc., common to the so-called human race—a pettiness found in musicians, steamfitters, landlords, poets, and waiters. And when Miss Lowell [who had made the usual aristocratic complaint] speaks of the incurable desire in all American newspapers to make fun of everything in season and out, we quarrel again. There is an incurable desire in American newspapers to take things much more seriously than they deserve. Does Miss Lowell read the ponderous news from Washington? Does she read the society news? Does she, we wonder, read the newspapers?

Mr. Adams does read them, and when he writes that the newspapers take things much more seriously than they deserve, he has, as the mayor's wife remarked to the queen, said a mouthful. Since the war, especially, editors have come to believe that their highest duty is not to report but to instruct, not to print news but to save civilization, not to publish what Benjamin Harris calls "the Circumstances of Publique Affairs, both abroad and at home," but to keep the nation on the straight and narrow path. Like the kings of England, they have elected themselves Defenders of the Faith. "For five years," says Mr. Cobb of the New York World, "there has been no free play of public opinion in the world. Confronted by the inexorable necessities of war, governments conscripted public opinion. They goose-stepped it. They taught it to stand at attention and salute. It sometimes seems that, after the armistice was signed, millions of Americans must have taken a vow that they would never again do any thinking for themselves. They were willing to die for their country but not willing to think for it." That minority, which is proudly prepared to think for it, and not only prepared but cocksure that it alone knows how to think for it, has adopted the theory that the public should know what is good for it.

The work of reporters has thus become confused with the work of preachers, revivalists, prophets, and agitators. The current theory of American newspaperdom is that an abstraction like the truth and a grace-like fairness must be sacrificed whenever anyone thinks the necessities of civilization require the sacrifice. To Archbishop Whately's dictum that it matters greatly whether you put truth in the first place or the second, the candid expounder of modern journalism would reply that he put truth second to what he conceived to be the national interest. Judged simply by their product, men like Mr. Ochs or Viscount Northcliffe believe that their respective nations will perish and civilization decay unless their idea of what is patriotic is permitted to temper the curiosity of their readers.

They believe that edification is more important than veracity. They believe it profoundly, violently, relentlessly. They preen themselves upon it. To patriotism, as they define it from day to day, all other considerations must yield. That is their pride. And yet what is this but one more among myriad examples of the doctrine that the end justifies the means? A more insidiously misleading rule of conduct was, I believe, never devised among men. It was a plausible rule as long as men believed that an omniscient and benevolent Providence taught them what end to seek. But now that men are critically aware of how their purposes are special to their age, their locality, their interests, and their limited knowledge, it is blazing arrogance to sacrifice hard-won standards of credibility to some special purpose. It is nothing but the doctrine that I want what I want when I want it. Its monuments are the Inquisition and the invasion of Belgium. It is the reason given for every act of unreason, the law invoked whenever lawlessness justifies itself. At bottom it is nothing but the anarchical nature of man imperiously hacking its way through.

Just as the most poisonous form of disorder is the mob incited from high places, the most immoral act the immorality of a government, so the most destructive form of untruth is sophistry and propaganda by those whose profession it is to report the news. The news columns are common carriers. When those who control them arrogate to themselves the right to determine by their own consciences what shall be reported and for what purpose, democracy is unworkable. Public opinion is blockaded. For when a people can no longer confidently repair "to the best fountains for their information," then anyone's guess and anyone's rumor, each man's hope and each man's whim, become the basis of government. All that the sharpest critics of democracy have alleged is true if there is no steady supply of trustworthy and relevant news. Incompetence and aimlessness, corruption and disloyalty, panic and ultimate disaster, must come to any people which is denied an assured access to the facts. No one can manage anything on pap. Neither can a people.

Few episodes in recent history are more poignant than that of the British prime minister, sitting at the breakfast table with that morning's paper before him, protesting that he cannot do the sensible thing in regard to Russia because a powerful newspaper proprietor has drugged the public. That incident is a photograph of the supreme danger which confronts popular government. All other dangers are contingent upon it, for the news is the chief source of the opinion by which government now proceeds. So long as there is interposed between the ordinary citizen and the facts a news organization determining by entirely private and unexamined standards, no matter how lofty, what he shall know, and hence what he shall believe, no one will be able to say that the substance of democratic government is secure. The theory of our constitution, says Mr. Justice Holmes, is that truth is the only ground upon which men's wishes safely can be carried out. In so far as those who purvey the news make of their own beliefs a higher law than truth, they are attacking the foundations of our constitutional system. There can be no higher law in journalism than to tell the truth and shame the devil.

In a few generations it will seem ludicrous to historians that a people professing government by the will of the people should have made no serious effort to guarantee the news without which a governing opinion cannot exist. "Is it possible," they will ask, "that at the beginning of the twentieth century nations calling themselves democracies were content to act on what happened to drift across their doorsteps; that apart from a few sporadic exposures and outcries they made no plans to bring these common carriers under social control, that they provided no genuine training schools for the men upon whose sagacity they were dependent; above all, that their political scientists went on year after year writing and lecturing about government without producing one single, significant study of the process of public opinion?" And then they will recall the centuries in which the church enjoyed immunity from criticism, and perhaps they will insist that the news structure of secular society was not seriously examined for analogous reasons.

7. The Psychology of Propaganda[272]

Paper bullets, according to Mr. Creel, won the war. But they have forever disturbed our peace of mind. The war is long since over, all but saying so; but our consciousness of the immanence of propaganda bids fair to be permanent. It has been discovered by individuals, by associations, and by governments that a certain kind of advertising can be used to mold public opinion and control democratic majorities. As long as public opinion rules the destinies of human affairs, there will be no end to an instrument that controls it.

The tremendous forces of propaganda are now common property. They are available for the unscrupulous and the destructive as well as for the constructive and the moral. This gives us a new interest in its technique, namely, to inquire if anywhere there is an opportunity for regulative and protective interference with its indiscriminate exploitation.

Until recently the most famous historical use of the term propaganda made it synonymous with foreign missions. It was Pope Gregory XV who almost exactly three centuries ago, after many years of preparation, finally founded the great Propaganda College to care for the interests of the church in non-Catholic countries. With its centuries of experience this is probably the most efficient organization for propaganda in the world. Probably most apologetics is propaganda. No religion and no age has been entirely free from it.

One of the classical psychoanalytic case histories is that of Breuer's water glass and the puppy dog. A young lady patient was utterly unable to drink water from a glass. It was a deep embarrassment. Even under the stress of great thirst in warm weather and the earnest effort to break up a foolish phobia, the glass might be taken and raised, but it couldn't be drunk from. Psychoanalysis disclosed the following facts. Underlying this particular phobia was an intense antipathy to dogs. The young lady's roommate had been discovered giving a dog a drink from the common drinking-glass. The antipathy to the dog was simply transferred to the glass.

The case is a commonplace in the annals of hysteria. But let us examine the mechanism. Suppose that I had wanted to keep that drinking-glass for my own personal use. A perfectly simple and effective expedient it would have been in the absence of other good motives to capitalize that antipathy by allowing her to see the dog drink out of the glass. The case would then have been a perfect case of propaganda. All propaganda is capitalized prejudice. It rests on some emotional premise which is the motive force of the process. The emotional transfer is worked by some associative process like similarity, use, or the causal relationship. The derived sympathetic antipathy represents the goal.

The great self-preservative, social, and racial instincts will always furnish the main reservoir of motive forces at the service of propaganda. They will have the widest and the most insistent appeal. Only second to these in importance are the peculiar racial tendencies and historical traditions that represent the genius of a civilization. The racial-superiority consciousness of the Germans operated as a never-ending motive for their "Aushalten" propaganda. We Americans have a notable cultural premise in our consideration for the underdog. Few things outside our consciousness of family will arouse us as surely and as universally as this modification of the protective instinct.

In addition to the group tendencies that arise from a community of experience, individual propaganda may use every phase of individual experience, individual bias and prejudice. I am told that first-class salesmen not infrequently keep family histories of their customers, producing a favorable attitude toward their merchandise by way of an apparent personal interest in the children. Apparently any group of ideas with an emotional valence may become the basis for propaganda.

There are three limitations to the processes of propaganda. The first is emotional recoil, the second is the exhaustion of available motive force, the third is the development of internal resistance or negativism.

The most familiar of the three is emotional recoil. We know only too well what will happen if we tell a boy all the things that he likes to do are "bad," while all the things that he dislikes are "good." Up to a certain point the emotional value of bad and good respectively will be transferred to the acts as we intend. But each transfer has an emotional recoil on the concepts good and bad. At the end a most surprising thing may happen. The moral values may get reversed in the boy's mind. Bad may come to represent the sum total of the satisfactory and desirable, while good may represent the sum total of the unsatisfactory and the undesirable. To the pained adult such a consequence is utterly inexplicable, only because he fails to realize that all mental products are developments. There is always a kind of reciprocity in emotional transfer. The value of the modified factor recoils to the modifying factor.

The whole mechanism of the transfer and of the recoil may best be expressed in terms of the conditioned reflex of Pavlov. The flow of saliva in a dog is a natural consequence to the sight and smell of food. If concurrently with the smelling of food the dog is pinched, the pinch ceases to be a matter for resentment. By a process of emotional transfer, on being pinched the dog may show the lively delight that belongs to the sight and smell of food. Even the salivary secretions may be started by the transfigured pinch. It was the great operating physiologist Sherrington who exclaimed after a visit to Pavlov that at last he understood the psychology of the martyrs. But it is possible so to load the smell of food with pain and damage that its positive value breaks down. Eating-values may succumb to the pain values instead of the pain to the eating-values. This is the prototype of the concept bad when it gets overloaded with the emotional value of the intrinsically desirable. The law of recoil seems to be a mental analogue of the physical law that action and reaction are equal and in opposite directions.

The second limitation to propaganda occurs when the reciprocal effects of transfer exhaust the available motive forces of a mind. Propaganda certainly weakens the forces that are appealed to too often. We are living just now in a world of weakened appeals. Many of the great human motives were exploited to the limit during the war. It is harder to raise money now than it was, harder to find motives for giving that are still effective. One of my former colleagues once surprised and shocked me by replying to some perfectly good propaganda in which I tried to tell him that certain action was in the line of duty, to the effect that he was tired of being told that something was his duty, and that he was resolved not to do another thing because it was his duty. There seems to be evidence that in some quarters, at least, patriotism, philanthropy, and civic duty have been exploited as far as the present systems will carry. It is possible to exhaust our floating capital of social-motive forces. When that occurs we face a kind of moral bankruptcy.

A final stage of resistance is reached when propaganda develops a negativistic defensive reaction. To develop such negativisms is always the aim of counterpropaganda. It calls the opposed propaganda, prejudiced, half-truth, or, as the Germans did, "Lies, All Lies." There is evidence that the moral collapse of Germany under the fire of our paper bullets came with the conviction that they had been systematically deceived by their own propagandists.

There are two great social dangers in propaganda. Great power in irresponsible hands is always a social menace. We have some legal safeguards against careless use of high-powered physical explosives. Against the greater danger of destructive propaganda there seems to be little protection without imperiling the sacred principles of free speech.

The second social danger is the tendency to overload and level down every great human incentive in the pursuit of relatively trivial ends. To become blasé is the inevitable penalty of emotional exploitation. I believe there may well be grave penalties in store for the reckless commercialized exploitation of human emotions in the cheap sentimentalism of our moving pictures. But there are even graver penalties in store for the generation that permits itself to grow morally blasé. One of our social desiderata, it seems to me, is the protection of the great springs of human action from destructive exploitation for selfish, commercial, or other trivial ends.

The slow constructive process of building moral credits by systematic education lacks the picturesqueness of propaganda. It also lacks its quick results. But just as the short cut of hypnotism proved a dangerous substitute for moral training, so I believe we shall find that not only is moral education a necessary precondition for effective propaganda, but that in the end it is a safer and incomparably more reliable social instrument.

C. INSTITUTIONS

1. Institutions and the Mores[273]

Institutions and laws are produced out of mores. An institution consists of a concept (idea, notion, doctrine, interest) and a structure. The structure is a framework, or apparatus, or perhaps only a number of functionaries set to co-operate in prescribed ways at a certain conjuncture. The structure holds the concept and furnishes instrumentalities for bringing it into the world of facts and action in a way to serve the interests of men in society. Institutions are either crescive or enacted. They are crescive when they take shape in the mores, growing by the instinctive efforts by which the mores are produced. Then the efforts, through long use, become definite and specific.

Property, marriage, and religion are the most primary institutions. They began in folkways. They became customs. They developed into mores by the addition of some philosophy of welfare, however crude. Then they were made more definite and specific as regards the rules, the prescribed acts, and the apparatus to be employed. This produced a structure and the institution was complete. Enacted institutions are products of rational invention and intention. They belong to high civilization. Banks are institutions of credit founded on usages which can be traced back to barbarism. There came a time when, guided by rational reflection on experience, men systematized and regulated the usages which had become current, and thus created positive institutions of credit, defined by law and sanctioned by the force of the state. Pure enacted institutions which are strong and prosperous are hard to find. It is too difficult to invent and create an institution, for a purpose, out of nothing. The electoral college in the Constitution of the United States is an example. In that case the democratic mores of the people have seized upon the device and made of it something quite different from what the inventors planned. All institutions have come out of mores, although the rational element in them is sometimes so large that their origin in the mores is not to be ascertained except by a historical investigation (legislatures, courts, juries, joint-stock companies, the stock exchange). Property, marriage, and religion are still almost entirely in the mores. Amongst nature men any man might capture and hold a woman at any time, if he could. He did it by superior force which was its own supreme justification. But his act brought his group and her group into war, and produced harm to his comrades. They forbade capture, or set conditions for it. Beyond the limits, the individual might still use force, but his comrades were no longer responsible. The glory to him, if he succeeded, might be all the greater. His control over his captive was absolute. Within the prescribed conditions, "capture" became technical and institutional, and rights grew out of it. The woman had a status which was defined by custom, and was very different from the status of a real captive. Marriage was the institutional relation, in the society and under its sanction, of a woman to a man, where the woman had been obtained in the prescribed way. She was then a "wife." What her rights and duties were was defined by the mores, as they are today in all civilized society.

Acts of legislation come out of the mores. In low civilization all societal regulations are customs and taboos, the origin of which is unknown. Positive laws are impossible until the stage of verification, reflection, and criticism is reached. Until that point is reached there is only customary law, or common law. The customary law may be codified and systematized with respect to some philosophical principles, and yet remain customary. The codes of Manu and Justinian are examples. Enactment is not possible until reverence for ancestors has been so much weakened that it is no longer thought wrong to interfere with traditional customs by positive enactment. Even then there is reluctance to make enactments, and there is a stage of transition during which traditional customs are extended by interpretation to cover new cases and to prevent evils. Legislation, however, has to seek standing ground on the existing mores, and it soon becomes apparent that legislation, to be strong, must be consistent with the mores. Things which have been in the mores are put under police regulation and later under positive law. It is sometimes said that "public opinion" must ratify and approve police regulations, but this statement rests on an imperfect analysis. The regulations must conform to the mores, so that the public will not think them too lax or too strict. The mores of our urban and rural populations are not the same; consequently legislation about intoxicants which is made by one of these sections of the population does not succeed when applied to the other. The regulation of drinking-places, gambling-places, and disorderly houses has passed through the above-mentioned stages. It is always a question of expediency whether to leave a subject under the mores, or to make a police regulation for it, or to put it into the criminal law. Betting, horse racing, dangerous sports, electric cars, and vehicles are cases now of things which seem to be passing under positive enactment and out of the unformulated control of the mores. When an enactment is made there is a sacrifice of the elasticity and automatic self-adaptation of custom, but an enactment is specific and is provided with sanctions. Enactments come into use when conscious purposes are formed, and it is believed that specific devices can be framed by which to realize such purposes in the society. Then also prohibitions take the place of taboos, and punishments are planned to be deterrent rather than revengeful. The mores of different societies, or of different ages, are characterized by greater of less readiness and confidence in regard to the use of positive enactments for the realization of societal purposes.

2. Common Law and Statute Law[274]

It probably would have surprised the early Englishman if he had been told that either he or anybody else did not know the law—still more that there was ever any need for any parliament or assembly to tell him what it was. They all knew the law, and they all knew that they knew the law, and the law was a thing that they knew as naturally as they knew fishing and hunting. They had grown up into it. It never occurred to them as an outside thing.

So it has been found that where you take children, modern children, at least boys who are sons of educated parents, and put them in large masses by themselves, they will, without apparently any reading, rapidly invent a notion of law; that is, they will invent a certain set of customs which are the same thing to them as law, and which indeed are the same as law. They have tried in Johns Hopkins University experiments among children, to leave them entirely alone, without any instruction, and it is quite singular how soon customs will grow up, and it is also quite singular, and a thing that always surprises the socialist and communist, that about the earliest concept at which they will arrive is that of private property! They will soon get a notion that one child owns a stick, or toy, or seat, and the others must respect that property. This I merely use as an illustration to show how simple the notion of law was among our ancestors in England fifteen hundred years ago, and how it had grown up with them, of course, from many centuries, but in much the same way that the notion of custom or law grows up among children.

The "law" of the free Angelo-Saxon people was regarded as a thing existing by itself, like the sunlight, or at least as existing like a universally accepted custom observed by everyone. It was five hundred years before the notion crept into the minds, even of the members of the British Parliaments, that they could make a new law. What they supposed they did, and what they were understood by the people to do, was merely to declare the law, as it was then and as it had been from time immemorial; the notion always being—and the farther back you go and the more simple the people are, the more they have that notion—that their free laws and customs were something which came from the beginning of the world, which they always held, which were immutable, no more to be changed than the forces of nature; and that no Parliament, under the free Angelo-Saxon government or later under the Norman kings who tried to make them unfree, no king could ever make a law but could only declare what the law was. The Latin phrase for that distinction is jus dare, and jus dicere. In early England, in Anglo-Saxon times, the Parliament never did anything but tell what the law was; and, as I have said, not only what it was then but what it had been, as they supposed, for thousands of years before. The notion of a legislature to make new laws is an entirely modern conception of Parliament.

The notion of law as a statute, a thing passed by a legislature, a thing enacted, made new by representative assembly, is perfectly modern, and yet it has so thoroughly taken possession of our minds, and particularly of the American mind (owing to the forty-eight legislatures that we have at work, besides the national Congress, every year, and to the fact that they try to do a great deal to deserve their pay in the way of enacting laws), that statutes have assumed in our minds the main bulk of the concept of law as we formulate it to ourselves.

Statutes with us are recent, legislatures making statutes are recent everywhere; legislatures themselves are fairly recent; that is, they date only from the end of the Dark Ages, at least in Anglo-Saxon countries. Representative government itself is supposed, by most scholars, to be the one invention that is peculiar to the Anglo-Saxon people.

I am quite sure that all the American people when they think of law in the sense I am now speaking of, even when they are not thinking necessarily of statute law, do mean, nevertheless, a law which is enforced by somebody with power, somebody with a big stick. They mean a law, an ordinance, an order or dictate addressed to them by a sovereign, or at least by a power of some sort, and they mean an ordinance which if they break they are going to suffer for, either in person or in property. In other words, they have a notion of law as a written command addressed by the sovereign to the subject, or at least by one of the departments of government to the citizen. Now that, I must caution you, is in the first place rather a modern notion of law, quite modern in England; it is really Roman, and was not law as it was understood by our Anglo-Saxon ancestors. He did not think of law as a thing written, addressed to him by the king. Neither did he necessarily think of it as a thing which had any definite punishment attached or any code attached, any "sanction," as we call it, or thing which enforces the law; a penalty or fine or imprisonment. There are just as good "sanctions" for law outside of the sanctions that our people usually think of as there are inside of them, and often very much better; for example, the sanction of a strong custom. Take any example you like; there are many states where marriage between blacks and whites is not made unlawful but where practically it is made tremendously unlawful by the force of public opinion [mores]. Take the case of debts of honor, so called, debts of gambling; they are paid far more universally than ordinary commercial debts, even by the same people; but there is no law enforcing them—there is no sanction for the collection of gambling debts. And take any custom that grows up. We know how strong our customs in college are. Take the mere custom of a club table; no one dares or ventures to supplant the members at that table. That kind of sanction is just as good a law as a law made by statute and imposing five or ten dollars' penalty or a week's imprisonment. And judges or juries recognize those things as laws, just as much as they do statute laws; when all other laws are lacking, our courts will ask what is the "custom of the trade." These be laws, and are often better enforced than the statute law; the rules of the New York Stock Exchange are better enforced than the laws of the state legislature. Now all our early Anglo-Saxon law was law of that kind. For the law was but universal custom, and that custom had no sanction; but for breach of the custom anybody could make personal attack, or combine with his friends to make attack, on the person who committed the breach, and then, when the matter was taken up by the members of both tribes, and finally by the witenagemot as a judicial court, the question was, what the law was. That was the working of the old Anglo-Saxon law, and it was a great many centuries before the notion of law changed from that in their minds. And this "unwritten law" perdures in the minds of many of the people today.

3. Religion and Social Control[275]

As a social fact religion is, indeed, not something apart from mores or social standards; it is these as regarded as "sacred." Strictly speaking there is no such thing as an unethical religion. We judge some religions as unethical because the mores of which they approve are not our mores, that is, the standards of higher civilization. All religions are ethical, however, in the sense that without exception they support customary morality, and they do this necessarily because the values which the religious attitude of mind universalizes and makes absolute are social values. Social obligations thus early become religious obligations. In this way religion becomes the chief means of conserving customs and habits which have been found to be safe by society or which are believed to conduce to social welfare.

As the guardian of the mores, religion develops prohibitions and "taboos" of actions of which the group, or its dominant class, disapproves. It may lend itself, therefore, to maintaining a given social order longer than that order is necessary, or even after it has become a stumbling-block to social progress. For the same reason it may be exploited by a dominant class in their own interest. It is in this way that religion has often become an impediment to progress and an instrument of class oppression. This socially conservative side of religion is so well known and so much emphasized by certain writers that it scarcely needs even to be mentioned. It is the chief source of the abuses of religion, and in the modern world is probably the chief cause of the deep enmity which religion has raised up for itself in a certain class of thinkers who see nothing but its negative and conservative side.

There is no necessity, however, for the social control which religion exerts being of a non-progressive kind. The values which religion universalizes and makes absolute may as easily be values which are progressive as those which are static. In a static society which emphasizes prohibitions and the conservation of mere habit or custom, religion will also, of course, emphasize the same things; but in a progressive society religion can as easily attach its sanctions to social ideals and standards beyond the existing order as to those actually realized. Such an idealistic religion will, however, have the disadvantages of appealing mainly to the progressive and idealizing tendencies of human nature rather than to its conservative and reactionary tendencies. Necessarily, also, it will appeal more strongly to those enlightened classes in society who are leading in social progress rather than to those who are content with things as they are. This is doubtless the main reason why progressive religions are exceedingly rare in human history, taking it as a whole, and have appeared only in the later stages of cultural evolution.

Nevertheless, there are good reasons for believing that the inevitable evolution of religion has been in a humanitarian direction, and that there is an intimate connection between social idealism and the higher religions. There are two reasons for this generalization. The social life becomes more complex with each succeeding stage of upward development, and groups have therefore more need of commanding the unfailing devotion of their members if they are to maintain their unity and efficiency as groups. More and more, accordingly, religion in its evolution has come to emphasize the self-effacing devotion of the individual to the group in times of crisis. And as the complexity of social life increases, the crises increase in which the group must ask the unfailing service and devotion of its members. Thus religion in its upward evolution becomes increasingly social, until it finally comes to throw supreme emphasis upon the life of service and of self-sacrifice for the sake of the group; and as the group expands from the clan and the tribe to humanity, religion necessarily becomes less tribal and more humanitarian until the supreme object of the devotion which it inculcates must ultimately be the whole of humanity.

III. INVESTIGATIONS AND PROBLEMS

1. Social Control and Human Nature

Society, so far as it can be distinguished from the individuals that compose it, performs for those individuals the function of a mind. Like mind in the individual man, society is a control organization. Evidence of mind in the animal is the fact that it can make adjustments to new conditions. The evidence that any group of persons constitutes a society is the fact that the group is able to act with some consistency, and as a unit. It follows that the literature on social control, in the widest extension of that term, embraces most that has been written and all that is fundamental on the subject of society. In chapter ii, "Human Nature," and the later chapters on "Interaction" and its various forms, "Conflict," "Accommodation," and "Assimilation," points of view and literature which might properly be included in an adequate study of social control have already been discussed. The present chapter is concerned mainly with ceremonial, public opinion, and law, three of the specific forms in which social control has universally found expression.

Sociology is indebted to Edward Alsworth Ross for a general term broad enough to include all the special forms in which the solidarity of the group manifests itself. It was his brilliant essay on the subject published in 1906 that popularized the term social control. The materials for such a general, summary statement had already been brought together by Sumner and published in 1906 in his Folkways. This volume, in spite of its unsystematic character, must still be regarded as the most subtle analysis and suggestive statement about human nature and social relations that has yet been written in English.

A more systematic and thoroughgoing review of the facts and literature, however, is Hobhouse's Morals in Evolution. After Hobhouse the next most important writer is Westermarck, whose work, The Origin and Development of the Moral Ideas, published in 1906, was a pioneer in this field.

2. Elementary Forms of Social Control

Literature upon elementary forms of social control includes materials upon ceremonies, taboo, myth, prestige, and leadership. These are characterized as elementary because they have arisen spontaneously everywhere out of original nature. The conventionalized form in which we now find them has arisen in the course of their repetition and transmission from one generation to another and from one culture group to another. The fact that they have been transmitted over long periods of time and wide areas of territory is an indication that they are the natural vehicle for the expression of fundamental human impulses.

It is quite as true of leadership, as it is of myth and prestige, that it springs directly out of an emotional setting. The natural leaders are never elected and leadership is, in general, a matter that cannot be rationally controlled.

The materials upon ceremony, social ritual, and fashion are large in comparison with the attempts at a systematic study of the phenomena. Herbert Spencer's chapter on "Ceremonial Government," while it interprets social forms from the point of view of the individual rather than of the group, is still the only adequate survey of the materials in this special field.

Ethnology and folklore have accumulated an enormous amount of information in regard to primitive custom which has yet to be interpreted from the point of view of more recent studies of human nature and social life. The most important collections are Frazer's Golden Bough and his Totemism and Exogamy. Crawley's The Mystic Rose is no such monument of scholarship and learning as Frazer's Golden Bough, but it is suggestive and interesting.

Prestige and taboo represent fundamental human traits whose importance is by no means confined to the life of primitive man where, almost exclusively hitherto, they have been observed and studied.

The existing literature on leadership, while serving to emphasize the importance of the leader as a factor in social organization and social process, is based on too superficial an analysis to be of permanent scientific value. Adequate methods for the investigation of leadership have not been formulated. In general it is clear, however, that leadership must be studied in connection with the social group in which it arises and that every type of group will have a different type of leader. The prophet, the agitator, and the political boss are types of leaders in regard to whom there already are materials available for study and interpretation. A study of leadership should include, however, in addition to the more general types, like the poet, the priest, the tribal chieftain, and the leader of the gang, consideration of leadership in the more specific areas of social life, the precinct captain, the promoter, the banker, the pillar of the church, the football coach, and the society leader.

3. Public Opinion and Social Control

Public opinion, "the fourth estate" as Burke called it, has been appreciated, but not studied. The old Roman adage, Vox populi, vox dei, is a recognition of public opinion as the ultimate seat of authority. Public opinion has been elsewhere identified with the "general will." Rousseau conceived the general will to be best expressed through a plebiscite at which a question was presented without the possibilities of the divisive effects of public discussion. The natural impulses of human nature would make for more uniform and beneficial decisions than the calculated self-interest that would follow discussion and deliberation. English liberals like John Stuart Mill, of the latter half of the nineteenth century, looked upon freedom of discussion and free speech as the breath of life of a free society, and that tradition has come down to us a little shaken by recent experience, but substantially intact.

The development of advertising and of propaganda, particularly during and since the world-war, has aroused a great many misgivings, nevertheless, in regard to the traditional freedom of the press. Walter Lippmann's thoughtful little volume, Liberty and the News, has stated the whole problem in a new form and has directed attention to an entirely new field for observation and study.

De Tocqueville, in his study of the early frontier, Democracy in America, and James Bryce, in his American Commonwealth, have contributed a good deal of shrewd observation to our knowledge of the rôle of political opinion in the United States. The important attempts in English to define public opinion as a social phenomenon and study it objectively are A. V. Dicey's Law and Opinion in England in the Nineteenth Century and A. Lawrence Lowell's Public Opinion and Popular Government. Although Dicey's investigation is confined to England and to the nineteenth century, his analysis of the facts throws new light on the nature of public opinion in general. The intimate relation between the press and parliamentary government in England is revealed in an interesting historical monograph by Michael Macdonagh, The Reporters' Gallery.

4. Legal Institutions and Law

Public law came into existence in an effort of the community to deal with conflict. In achieving this result, however, courts of law invariably have sought to make their decisions first in accordance with precedent, and second in accordance with common sense. The latter insured that the law would be administered equitably; the former that interpretations of the law would be consistent. Post says:

Jural feelings are principally feelings of indignation as when an injustice is experienced by an individual, a feeling of fear as when an individual is affected by an inclination to do wrong, a feeling of penitence as when the individual has committed a wrong. With the feeling of indignation is joined a desire for vengeance, with the feeling of penitence a desire of atonement, the former tending towards an act of vengeance and the latter towards an act of expiation. The jural judgments of individuals are not complete judgments; they are based upon an undefined sense of right and wrong. In the consciousness of the individual there exists no standard of right and wrong under which every single circumstance giving rise to the formation of a jural judgment can be subsumed. A simple instinct impels the individual to declare an action right or wrong.[276]

If these motives are the materials with which the administration of justice has to deal, the legal motive which has invariably controlled the courts is something quite different. The courts in the administration of law have invariably sought, above all else, to achieve consistency. It is an ancient maxim of English law that "it is better that the law should be certain than that the law should be just."[277]

The conception implicit in the law is that the rule laid down in one case must apply in every similar case. In the effort to preserve this consistency in a constantly increasing variety of cases the courts have been driven to the formulation of principles, increasingly general and abstract, to multiply distinctions and subtleties, and to operate with legal fictions. All this effort to make the law a rationally consistent system was itself inconsistent with the conception that law, like religion, had a natural history and was involved, like language, in a process of growth and decay. It is only in recent years that comparative jurisprudence has found its way into the law schools. Although there is a vast literature upon the subject of the history of the law, Maine's Ancient Law, published in 1861, is still the classic work in this field in English.

More recently there has sprung up a school of "legal ethnology." The purpose of these studies is not to trace the historical development, of the law, but to seek in the forms in use in isolated and primitive societies materials which will reveal, in their more elementary expressions, motives and practices that are common to legal institutions of every people. In the Preface to a recent volume of Select Readings on the Origin and Development of Legal Institutions, the editors venture the statement, in justification of the materials from sociology that these volumes include, that "contrary, perhaps, to legal tradition, the law itself is only a social phenomenon and not to be understood in detachment from human uses, necessities and forces from which it arises." Justice Holmes's characterization of law as "a great anthropological document" seems to support that position.

Law in its origin is related to religion. The first public law was that which enforced the religious taboos, and the ceremonial purifications and expiations were intended to protect the community from the divine punishment for any involuntary disrespect or neglect of the rites due the gods which were the first crimes to be punished by the community as a whole, and for the reason that failure to punish or expiate them would bring disaster upon the community as a whole.

Maine says that the earliest conceptions of law or a rule of life among the Greeks are contained in the Homeric words Themis and Themistes.

When a king decided a dispute by a sentence, the judgment was assumed to be the result of direct inspiration. The divine agent, suggesting judicial awards to kings or to gods, the greatest of kings, was Themis. The peculiarity of the conception is brought out by the use of the plural. Themistes, Themises, the plural of Themis, are the awards themselves, divinely dictated to the judge. Kings are spoken of as if they had a store of "Themistes" ready to hand for use; but it must be distinctly understood that they are not laws, but judgments. "Zeus, or the human king on earth," says Mr. Grote, in his History of Greece, "is not a law-maker, but a judge." He is provided with Themistes, but, consistently with the belief in their emanation from above, they cannot be supposed to be connected by any thread of principle; they are separate, isolated judgments.[278]

It is only in recent times, with the gradual separation of the function of the church and the state, that legal institutions have acquired a character wholly secular. Within the areas of social life that are represented on the one hand by religion and on the other by law are included all the sanctions and the processes by which society maintains its authority and imposes its will upon its individual members.[279]

SELECTED BIBLIOGRAPHY

I. SOCIAL CONTROL AND HUMAN NATURE

(1) Maine, Henry S. Dissertations on Early Law and Custom. New York, 1886.

(2) Kocourek, Albert, and Wigmore, John H., editors. Evolution of Law. Select readings on the origin and development of legal institutions. Vol. I, "Sources of Ancient and Primitive Law." Vol. II, "Primitive and Ancient Legal Institutions." Vol. III, "Formative Influences of Legal Development." Boston, 1915.

(3) Sumner, W. G. Folkways. A study of the sociological importance of usages, manners, customs, mores, and morals. Boston, 1906.

(4) Letourneau, Ch. L'Évolution de la morale. Paris, 1887.

(5) Westermarck, Edward. The Origin and Development of the Moral Ideas, 2 vols. London, 1906-8.

(6) Hobhouse, L. T. Morals in Evolution. New ed. A study in comparative ethics. New York, 1915.

(7) Durkheim, Émile. The Elementary Forms of the Religious Life. A study in religious sociology. Translated from the French by J. W. Swain. London, 1915.

(8) Novicow, J. Conscience et volonté sociales. Paris, 1897.

(9) Ross, Edward A. Social Control. A survey of the foundations of order. New York, 1906.

(10) Bernard, Luther L. The Transition to an Objective Standard of Social Control. Chicago, 1911.

II. ELEMENTARY FORMS OF SOCIAL CONTROL

A. Leadership

(1) Woods, Frederick A. The Influence of Monarchs. Steps in a new science of history. New York, 1913.

(2) Smith, J. M. P. The Prophet and His Problems. New York, 1914.

(3) Walter, F. Die Propheten in ihrem sozialen Beruf und das Wirtschaftsleben ihrer Zeit. Ein Beitrag zur Geschichte der Sozialethik. Freiburg-in-Brisgau, 1900.

(4) Vierkandt, A. "Führende Individuen bei den Naturvölkern," Zeitschrift für Sozialwissenschaft, XI (1908), 542-53, 623-39.

(5) Dixon, Roland B. "Some Aspects of the American Shaman," The Journal of American Folk-Lore, XXI (1908), 1-12.

(6) Kohler, Josef. Philosophy of Law. (Albrecht's translation.) "Cultural Importance of Chieftainry." "Philosophy of Law Series," Vol. XII. [Reprinted in the Evolution of Law, II, 96-103.]

(7) Fustel de Coulanges. The Ancient City, Book III, chap. ix, "The Government of the City. The King," pp. 231-39. Boston, 1896.

(8) Leopold, Lewis. Prestige. A psychological study of social estimates. London, 1913.

(9) Clayton, Joseph. Leaders of the People. Studies in democratic history. London, 1910.

(10) Brent, Charles H. Leadership. New York, 1908.

(11) Rothschild, Alonzo. Lincoln: Master of Men. A study in character. Boston, 1906.

(12) Mumford, Eben. The Origins of Leadership. Chicago, 1909.

(13) Ely, Richard T. The World War and Leadership in a Democracy. New York, 1918.

(14) Terman, L. M. "A Preliminary Study of the Psychology and Pedagogy of Leadership," Pedagogical Seminary, XI (1904), 413-51.

(15) Miller, Arthur H. Leadership. A study and discussion of the qualities most to be desired in an officer. New York, 1920.

(16) Gowin, Enoch B. The Executive and His Control of Men. A study in personal efficiency. New York, 1915.

(17) Cooley, Charles H. "Genius, Fame and the Comparison of Races," Annals of the American Academy, IX (1897), 317-58.

(18) Odin, Alfred. Genèse des grands hommes, gens de lettres français modernes. Paris, 1895. [See Ward, Lester F., Applied Sociology, for a statement in English of Odin's study.]

(19) Kostyleff, N. Le Mécanisme cérébral de la pensée. Paris, 1914. [This is a study of the mechanism of the inspiration of poets and writers of romance.]

(20) Chabaneix, Paul. Physiologie cérébrale. Le subconscient chez les artistes, les savants, et les écrivains. Bordeaux, 1897-98.

B. Ceremony, Rites, and Ritual

(1) Spencer, Herbert. The Principles of Sociology, Part IV, "Ceremonial Institutions." Vol. II, pp. 3-225. London, 1893.

(2) Tylor, Edward B. Primitive Culture. Researches into the development of mythology, philosophy, religion, language, art, and custom. Chap. xviii, "Rites and Ceremonies," pp. 362-442. New York, 1874.

(3) Frazer, J. G. Totemism and Exogamy. A treatise on certain early forms of superstition and society. 4 vols. London, 1910.

(4) Freud, Sigmund. Totem and Taboo. Resemblances between the psychic life of savages and neurotics. Authorized translation from the German by A. A. Brill. New York, 1918.

(5) James, E. O. Primitive Ritual and Belief. An anthropological essay. With an introduction by R. R. Marett. London, 1917.

(6) Brinton, Daniel G. The Religious Sentiment: Its Source and Aim. A contribution to the science and philosophy of religion. Chap. vi, "The Cult, Its Symbols and Rites," pp. 197-227. New York, 1876.

(7) Frazer, J. G. Golden Bough. A study in magic and religion. Part VI, "The Scapegoat." 3d ed. London, 1913.

(8) Nassau, R. H. Fetichism in West Africa. Forty years' observation of native customs and superstitions. New York, 1907.

(9) Hubert, H., and Mauss, M. "Essai sur la nature et la fonction de sacrifice," L'Année sociologique, II (1897-98), 29-138.

(10) Farnell, L. R. The Higher Aspects of Greek Religion. New York, 1912.

(11) ——. The Cults of the Greek States. 5 vols. Oxford, 1896-1909.

(12) ——. "Religious and Social Aspects of the Cult of Ancestors and Heroes," Hibbert Journal, VII (1909), 415-35.

(13) Harrison, Jane E. Prolegomena to the Study of Greek Religion. Cambridge, 1903.

(14) De-Marchi, A. Il Culto privato di Roma antica. Milano, 1896.

(15) Oldenberg, H. Die Religion des Veda. Part III, "Der Cultus," pp. 302-523. Berlin, 1894.

C. Taboo

(1) Thomas, N. W. Article on "Taboo" in Encyclopaedia Britannica, XXVI, 337-41.

(2) Frazer, J. G. The Golden Bough. A study in magic and religion. Part II, "Taboo and the Perils of the Soul." London, 1911.

(3) Kohler, Josef. Philosophy of Law. "Taboo as a Primitive Substitute for Law." "Philosophy of Law Series," Vol. XII. Boston, 1914. [Reprinted in Evolution of Law, II, 120-21.]

(4) Crawley, A. E. "Sexual Taboo," Journal of Anthropological Institute, XXIV (London, 1894), 116-25, 219-35, 430-45.

(5) Gray, W. "Some Notes on the Tannese," Internationales Archiv für Ethnographie, VII (1894), 232-37.

(6) Waitz, Theodor, und Gerland, Georg. Anthropologie der Naturvölker, VI, 343-63. 6 vols. Leipzig, 1862-77.

(7) Tuchmann, J. "La Fascination," Mélusine, II (1884-85), 169-175, 193-98, 241-50, 350-57, 368-76, 385-87, 409-17, 457-64, 517-24; III (1886-87), 49-56, 105-9, 319-25, 412-14, 506-8.

(8) Durkheim, É. "La prohibition de l'inceste et ses origines," L'Année sociologique, I (1896-97), 38-70.

(9) Crawley, A. E. "Taboos of Commensality," Folk-Lore, VI (1895), 130-44.

(10) Hubert, H., and Mauss, M. "Le Mana," L'Année sociologique, VII (1902-3), 108-22.

(11) Codrington, R. H. The Melanesians. Studies in their anthropology and folklore. "Mana," pp. 51-58, 90, 103, 115, 118-24, 191, 200, 307-8. Oxford, 1891.

D. Myths

(1) Sorel, Georges. Reflections on Violence. Chap. iv, "The Proletarian Strike," pp. 126-67. Translated from the French by T. E. Hulme. New York, 1912.

(2) Smith, W. Robertson. Lectures on the Religion of the Semites. "Ritual, Myth and Dogma," pp. 16-24. New ed. London, 1907.

(3) Harrison, Jane E. Themis. A study of the social origins of Greek religion. Cambridge, 1912.

(4) Clodd, Edward. The Birth and Growth of Myth. Humboldt Library of Popular Science Literature. New York, 1888.

(5) Gennep, A. van. La Formation des légendes. Paris, 1910.

(6) Langenhove, Fernand van. The Growth of a Legend. A study based upon the German accounts of francs-tireurs and "atrocities" in Belgium. With a preface by J. Mark Baldwin. New York, 1916.

(7) Case, S. J. The Millennial Hope. Chicago, 1918.

(8) Abraham, Karl. Dreams and Myths. Translated from the German by W. A. White. "Nervous and Mental Disease Monograph Series," No. 15. Washington, 1913.

(9) Pfister, Oskar. The Psychoanalytic Method. Translated from the German by C. R. Payne. Pp. 410-15. New York, 1917.

(10) Jung, C. G. Psychology of the Unconscious. A study of the transformations and symbolisms of the libido. A contribution to the history of the evolution of thought. Authorized translation from the German by Beatrice M. Hinkle. New York, 1916.

(11) Brinton, Daniel G. The Religious Sentiment: Its Source and Aim. A contribution to the science and philosophy of religion. Chap. v, "The Myth and the Mythical Cycles," pp. 153-96. New York, 1876.

(12) Rivers, W. H. R. "The Sociological Significance of Myth," Folk-Lore, XXIII (1912), 306-31.

(13) Rank, Otto. The Myth of the Birth of the Hero. A psychological interpretation of mythology. "Nervous and Mental Disease Monograph Series," No. 18. Translated from the German by Drs. F. Robbins and Smith E. Jelliffe. Washington, 1914.

(14) Freud, Sigmund. "Der Dichter und das Phantasieren," Sammlung kleiner Schriften zur Neurosenlehre. 2d ed. Wien, 1909.

III. PUBLIC OPINION AND SOCIAL CONTROL

A. Materials for the Study of Public Opinion

(1) Lowell, A. Lawrence. Public Opinion and Popular Government. New York, 1913.

(2) Tarde, Gabriel. L'Opinion et la foule. Paris, 1901.

(3) Le Bon, Gustave. Les Opinions et les croyances; genèse-évolution. Paris, 1911. [Discusses the formation of public opinion, trends, etc.]

(4) Bauer, Wilhelm. Die öffentliche Meinung und ihre geschichtlichen Grundlagen. Tübingen, 1914.

(5) Dicey, A. V. Lectures on the Relation between Law and Public Opinion in England during the Nineteenth Century. 2d ed. London, 1914.

(6) Shepard, W. J. "Public Opinion," American Journal of Sociology, XV (1909), 32-60.

(7) Tocqueville, Alexius de. The Republic of the United States of America. Book IV. "Influence of Democratic Opinion on Political Society," pp. 306-55. 2 vols. in one. New York, 1858.

(8) Bryce, James. The American Commonwealth, Vol. II, Part IV, "Public Opinion," pp. 239-64. Chicago, 1891.

(9) ——. Modern Democracies. 2 vols. New York, 1921.

(10) Lecky, W. E. H. Democracy and Liberty. New York, 1899.

(11) Godkin, Edwin L. Unforeseen Tendencies of Democracy. Boston, 1898.

(12) Sageret, J. "L'opinion," Revue philosophique, LXXXVI (1918), 19-38.

(13) Bluntschli, Johann K. Article on "Public Opinion," Lalor's Cyclopaedia of Political Science, Political Economy and of the Political History of the United States. Vol. III, pp. 479-80.

(14) Lewis, George C. An Essay on the Influence of Authority in Matters of Opinion. London, 1849.

(15) Jephson, Henry. The Platform. Its rise and progress. 2 vols. London, 1892.

(16) Junius. (Pseud.) The Letters of Junius. Woodfall's ed., revised by John Wade. 2 vols. London, 1902.

(17) Woodbury, Margaret. Public Opinion in Philadelphia, 1789-1801. "Smith College Studies in History." Vol. V. Northampton, Mass., 1920.

(18) Heaton, John L. The Story of a Page. Thirty years of public service and public discussion in the editorial columns of The New York World. New York, 1913.

(19) Editorials from the Hearst Newspapers. New York, 1906.

(20) Harrison, Shelby M. Community Action through Surveys. A paper describing the main features of the social survey. Russell Sage Foundation. New York, 1916.

(21) Millioud, Maurice. "La propagation des idées," Revue philosophique, LXIX (1910), 580-600; LXX (1910), 168-91.

(22) Scott, Walter D. The Theory of Advertising. Boston, 1903.

B. The Newspaper as an Organ of Public Opinion

(1) Dana, Charles A. The Art of Newspaper Making. New York, 1895.

(2) Irwin, Will. "The American Newspaper," Colliers, XLVI and XLVII (1911). [A series of fifteen articles beginning in the issue of January 21 and ending in the issue of July 29, 1911.]

(3) Park, Robert E. The Immigrant Press and Its Control. [In Press.] New York, 1921.

(4) Stead, W. T. "Government by Journalism," Contemporary Review, XLIX (1886), 653-74.

(5) Blowitz, Henri G. S. A. O. de. Memoirs of M. de Blowitz. New York, 1903.

(6) Cook, Edward. Delane of the Times. New York, 1916.

(7) Trent, William P. Daniel Defoe: How to Know Him. Indianapolis, 1916.

(8) Oberholtzer, E. P. Die Beziehungen zwischen dem Staat und der Zeitungspresse im Deutschen Reich. Nebst einigen Umrissen für die Wissenschaft der Journalistik. Berlin, 1895.

(9) Yarros, Victor S. "The Press and Public Opinion," American Journal of Sociology, V (1899-1900), 372-82.

(10) Macdonagh, Michael. The Reporters' Gallery. London, 1913.

(11) Lippmann, Walter. Liberty and the News. New York, 1920.

(12) O'Brien, Frank M. The Story of the Sun, New York, 1833-1918. With an introduction by Edward Page Mitchell, editor of The Sun. New York, 1918.

(13) Hudson, Frederic. Journalism in the United States, from 1690 to 1872. New York, 1873.

(14) Bourne, H. R. Fox. English Newspapers. London, 1887.

(15) Andrews, Alexander. The History of British Journalism. 2 vols. London, 1859.

(16) Lee, James Melvin. A History of American Journalism. Boston, 1917.

IV. LAW AND SOCIAL CONTROL

A. The Sociological Conception of Law

(1) Post, Albert H. "Ethnological Jurisprudence." Translated from the German by Thomas J. McCormack. Open Court, XI (1897), 641-53, 718-32. [Reprinted in Evolution of Law, II, 10-36.]

(2) Vaccaro, M. A. Les Bases sociologiques. Du droit et de l'état. Translated by J. Gaure. Paris, 1898.

(3) Duguit, Léon. Law in the Modern State. With introduction by Harold Laski. Translated from the French by Frida and Harold Laski. New York, 1919. [The inherent nature of law is to be found in the social needs of man.]

(4) Picard, Edmond. Le Droit pur. Secs. 140-54. Paris, 1908. [Translated by John H. Wigmore, under the title "Factors of Legal Evolution," in Evolution of Law, III, 163-81.]

(5) Laski, Harold J. Studies in the Problem of Sovereignty. New Haven, 1917.

(6) ——. Authority in the Modern State. New Haven, 1919.

(7) ——. The Problem of Administrative Areas. An essay in reconstruction. Northampton, Mass., 1918.

B. Ancient and Primitive Law

(1) Maine, Henry S. Ancient Law. 14th ed. London, 1891.

(2) Fustel de Coulanges. The Ancient City. A study on the religion, laws, and institutions of Greece and Rome. Boston, 1894.

(3) Kocourek, Albert, and Wigmore, J. H., editors. Sources of Ancient and Primitive Law. "Evolution of Law Series." Vol. I. Boston, 1915.

(4) Steinmetz, S. R. Rechtsverhältnisse von eingeborenen Völkern in Afrika und Oceanien. Berlin, 1903.

(5) Sarbah, John M. Fanti Customary Law. A brief introduction to the principles of the native laws and customs of the Fanti and Akan districts of the Gold Coast with a report of some cases thereon decided in the law courts. London, 1904. [Reprinted in Evolution of Law, I, 326-82.]

(6) McGee, W. J. "The Seri Indians," Seventeenth Annual Report of the Bureau of American Ethnology, 1895-96. Part I, pp. 269-95. [Reprinted in Evolution of Law, I, 257-78.]

(7) Dugmore, H. H. Compendium of Kafir Laws and Customs. Grahamstown, South Africa, 1906. [Reprinted in Evolution of Law, I 292-325.]

(8) Spencer, Baldwin, and Gillen, F. J. The Northern Tribes of Central Australia. London, 1904. [Reprinted in Evolution of Law, I, 213-326.]

(9) Seebohm, Frederic. Tribal Custom in Anglo-Saxon Law. Being an essay supplemental to (1) "The English Village Community," (2) "The Tribal System in Wales." London, 1903.

C. The History and Growth of Law

(1) Wigmore, John H. "Problems of the Law's Evolution," Virginia Law Review, IV (1917), 247-72. [Reprinted, in part, in Evolution of Law, III, 153-58.]

(2) Robertson, John M. The Evolution of States. An introduction to English politics. New York, 1913.

(3) Jhering, Rudolph von. The Struggle for Law. Translated from the German by John J. Lalor. 1st ed. Chicago, 1879. [Chap. i, reprinted in Evolution of Law, III, 440-47.]

(4) Nardi-Greco, Carlo. Sociologia giuridica. Chap. viii, pp. 310-24. Torino, 1907. [Translated by John H. Wigmore under the title "Causes for the Variation of Jural Phenomena in General," in Evolution of Law, III, 182-97.]

(5) Bryce, James. Studies in History and Jurisprudence. Oxford, 1901.

(6) ——. "Influence of National Character and Historical Environment on the American Law." Annual address to the Bar Association, 1907. Reports of American Bar Association, XXXI (1907), 444-59. [Abridged and reprinted in Evolution of Law, III, 369-77.]

(7) Pollock, Frederick, and Maitland, Frederic W. The History of English Law before the Time of Edward I. 2d ed. Cambridge, 1899.

(8) Jenks, Edward. Law and Politics in the Middle Ages. With a synoptic table of sources. London, 1913.

(9) Holdsworth, W. S. A History of English Law. 3 vols. London, 1903-9.

(10) The Modern Legal Philosophy Series. Edited by a committee of the Association of American Law Schools. 13 vols. Boston, 1911-.

(11) Continental Legal History Series. Published under the auspices of the Association of American Law Schools. 11 vols. Boston, 1912-.

(12) Select Essays in Anglo-American Legal History. Compiled and edited by a committee of the Association of American Law Schools. 3 vols. Boston, 1907-9.

TOPICS FOR WRITTEN THEMES

1. Social Interaction and Social Control

2. Social Control as the Central Fact and the Central Problem of Sociology

3. Social Control, Collective Behavior, and Progress

4. Manipulation and Participation as Forms of Social Control

5. Social Control and Self-Control

6. Accommodation as Control

7. Elementary Forms of Social Control: Ceremony, Fashion, Prestige, and Taboo, etc.

8. Traditional Forms of Control, as Folkways, Mores, Myths, Law, Education, Religion, etc.

9. Rumors, News, Facts, etc., as Forms of Control

10. Case Studies of the Influence of Myths, Legends, "Vital Lies," etc., on Collective Behavior

11. The Newspaper as Controlling and as Controlled by Public Opinion

12. Gossip as Social Control

13. Social Control in the Primary Group in the Village Community as Compared with Social Control in the Secondary Group in the City

14. An Analysis of Public Opinion in a Selected Community

15. The Politician and Public Opinion

16. The Social Survey as a Mechanism of Social Control

17. A Study of Common Law and Statute Law from the Standpoint of Mores and Public Opinion

18. A Concrete Example of Social Change Analyzed in Terms of Mores, the Trend, and Public Opinion, as Woman's Suffrage, Prohibition, the Abolition of Slavery, Birth Control, etc.

19. The Life History of an Institution from the Standpoint of Its Origin and Survival as an Agency of Control

20. Unwritten Law; a Case Study

21. Legal Fictions and Their Function in Legal Practice

22. The Sociology of Authority in the Social Group and in the State

23. Maine's Conception of Primitive Law

24. The Greek Conception of Themistes and Their Relation to Code of Solon

QUESTIONS FOR DISCUSSION

1. What do you understand by social control?

2. What do you mean by elementary social control? How would you distinguish it from control exercised by public opinion and law?

3. How does social control in human society differ from that in animal society?

4. What is the natural history of social control in the crowd and the public?

5. What is the fundamental mechanism by which control is established in the group?

6. How do you explain the process by which a crisis develops in a social group? How is crisis related to control?

7. Under what conditions is a dictatorship a necessary form of control? Why?

8. In what way does the crowd control its members?

9. Describe and analyze your behavior in a crowd. Were you conscious of control by the group?

10. What is the mechanism of control in the public?

11. In what sense is ceremony a control?

12. How do music, rhythm, and art enter into social control?

13. Analyze the mechanism of the following forms of ceremonial control: the salute, the visit, the decoration, forms of address, presents, greetings. What other forms of ceremonial control occur to you?

14. What is the relation of fashions to ceremonial control?

15. What is the meaning to the individual of ceremony?

16. What are the values and limitations of ceremonial control?

17. What do you understand by "prestige" in interpreting control through leadership?

18. In what sense is prestige an aspect of personality?

19. What relation, if any, is there between prestige and prejudice?

20. How do you explain the prestige of the white man in South East Africa? Does the white man always have prestige among colored races?

21. What is the relation of taboo to contact? (See pp. 291-93.)

22. Why does taboo refer both to things "holy" and things "unclean"?

23. How does taboo function for social control?

24. Describe and analyze the mechanism of control through taboo in a selected group.

25. What examples do you discover of American taboos?

26. What is the mechanism of control by the myth?

27. "Myths are projections of our hopes and of our fears." Explain with reference to the Freudian wish.

28. How do you explain the growth of a legend? Make an analysis of the origin and development of the legend.

29. Under what conditions does the press promote the growth of myths and legends?

30. Does control by public opinion exist outside of democracies?

31. What is the relation of the majority and the minority to public opinion?

32. What is the distinction made by Lowell between (a) an effective majority, and (b) a numerical majority, with reference to public opinion?

33. What is the relation of mores to public opinion?

34. How do you distinguish between public opinion, advertising, and propaganda as means and forms of social control?

35. What is the relation of news to social control?

36. "The news columns are common carriers." Discuss the implications of this statement.

37. How do you explain the psychology of propaganda?

38. What is the relation between institutions and the mores?

39. What is the nature of social control exerted by the institution?

40. What is the relation of mores to common law and statute law?

41. "Under the free Anglo-Saxon government, no king could ever make a law, but could only declare what the law was." Discuss the significance of this fact.

42. In what different ways does religion control the behavior of the individual and of the group?

43. Is religion a conservative or a progressive factor in society?

FOOTNOTES: