Salt Mackerel
Reading edition
CODFISH, FRESH LOBSTER
RIGHT FROM THE FISHING BOATS TO YOU

COOK BOOK FREE
Write for this book, "Sea Foods; How to Prepare and Serve Them." With it we send our list with delivered price of each kind of fish.
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FAMILIES who are fond of FISH can be supplied DIRECT from GLOUCESTER, MASS., by the FRANK E. DAVIS COMPANY, with newly caught, KEEPABLE OCEAN FISH, choicer than any inland dealer could possibly furnish.
We sell ONLY TO THE CONSUMER DIRECT, sending by EXPRESS RIGHT TO YOUR HOME. We PREPAY express on all orders east of Kansas. Our fish are pure, appetizing and economical and we want YOU to try some, subject to your complete approval or your money will be cheerfully refunded.
SALT MACKEREL, fat, meaty, juicy fish, are delicious for breakfast. They are freshly packed in brine and will not spoil on your hands.
CODFISH, as we salt it, is white, boneless and ready for instant use. It makes a substantial meal, a fine change from meat, at a much lower cost.
FRESH LOBSTER is the best thing known for salads. Right fresh from the water, our lobsters simply are boiled and packed in PARCHMENT-LINED CANS. They come to you as the purest and safest lobsters you can buy and the meat is as crisp and natural as if you took it from the shell yourself.
FRIED CLAMS are a relishable, hearty dish, that your whole family will enjoy. No other flavor is just like that of clams, whether fried or in a chowder.
FRESH MACKEREL, perfect for frying, SHRIMP to cream on toast, CRABMEAT for Newburg or deviled, SALMON ready to serve, SARDINES of all kinds, TUNNY for salad, SANDWICH FILLINGS and every good thing packed here or abroad you can get direct from us and keep right on your pantry shelf for regular or emergency use.
FRANK E. DAVIS. CO. 61 Central Wharf Gloucester Mass.
FRANK E. DAVIS CO. 61 Central Wharf Gloucester, Mass. Please send me your latest Sea Food Cook Book and Fish Price List Name...................................................................................................... Street........................................................................................................... City..............................................................................State............................
We ask you to try PRINCE BRAND MACARONI or SPAGHETTI We know it will please you because of its superior qualities. Easy to cook, delicious in taste, very high in food value. Insist on getting our quality. PRINCE MACARONI MFG. CO. BOSTONOYSTERS CLAMS DEHYDRATED These delightful delicacies preserved with all their salt water flavor ALWAYS READY EASILY PREPARED In powder form so that but ten minutes in hot water or milk makes them ready to serve. An oyster stew or broth; clam stew, bouillon and chowder always in the kitchen ready for instant use. Packed in bottles that make a quart of stew and in larger bottles that make 8 quarts. OYSTERS, small bottles, 30 cents each CLAMS, small bottles, 30 cents each We pay delivery costs Enjoy a bottle of each of these delicacies BISHOP-GIFFORD CO., Inc., Baldwin, L.I., N.Y.
BREAKFASTS, LUNCHEONS and DINNERS By MARY D. CHAMBERS Should be in every home. It treats in detail the three meals a day, in their several varieties, from the light family affair to the formal and company function. Appropriate menus are given for each occasion. The well-balanced diet is kept constantly in view. Table china, glass and silver, and table linen, all are described and illustrated. In short, how to plan, how to serve and how to behave at these meals, is the author's motive in writing the book. This motive has been clearly and admirably well carried out. Table etiquette might well be the subtitle of the volume. Cloth, 150 pages. Illustrated, $1.25 net. We will send this book postpaid on receipt of price, $1.25 THE BOSTON COOKING SCHOOL MAGAZINE CO., Boston, Mass.