INDEX
Reading edition
Adams, S. H.: description of health motorcycle tour by, 34-37
Advance Agents: qualifications, 49;
preliminary work for, 50-52.
See also Committees
Advance Work: publicity and organization, 42-65;
local co-operation, 45-54;
committees, 55-65, 98;
follow-up program, 114
Advantages: economical, 4;
publicity, 4;
of stimulating audiences, 5, 104;
of striking features, 6;
trains versus trucks, 10-11
Advertising: mediums, and purpose of, 43;
committee on newspapers, 56;
posters, 57;
window displays, 57;
slides, 57, 58;
through local merchants, 58;
Hollingworth on, 107;
exhibit car, 122
Agriculture: promoting interest in, 5;
Peach Demonstration Train, and illustration of exhibits, 13-14;
account of dairy train in Illinois, 15-16;
Pure Seed and Home Power Special, 16;
canning trucks, 37-39;
train titles, 67;
program for exhibit train, 74-75;
list of tours, 118-127, 129-130;
bibliography, 137-142
Alabama: publicity tours, train equipment, 129
Appeals: advance publicity work, 42-52;
to local committees, 52-65
Arkansas: conservation train tour, 118;
bibliography, 141
Attendance: novel devices attract, 7, 34;
advance work to secure, 42-45;
methods of distributing, 44, 75-77;
outdoors, 77;
planning for, 94, 98;
receiving visitors, 97-99;
estimating numbers, 100;
distributing, 101-104
Attractive Exhibits: advantages and suggestions, 4;
novel features a stimulus, 5-7, 104;
healthmobile, opposite 10.
See also Motion Pictures
Audiences: selection and visualization of, 69.
See also Attendance
Automobiles: motion picture tours, 9, 25-26;
dispensaries and clinics, 27-33;
Child Welfare Specials, 30-34;
speaking tours, 34-37;
government trucks, 37-41;
motor service, 65;
list of truck tours, by states, 129-136;
and go-to-church propaganda, 135;
bibliography, 137.
See also Trucks
Bibliography, 137-142
California: publicity tours, equipment for, 119, 127, 135;
bibliography, 138, 141
Canada: description of forestry car, 90-92, 128;
publicity tours, 128, 129, 131, 135;
bibliography, 137, 138, 140, 142
Canning Truck: purpose of portable kitchen, 37-39;
truck tour, 130
Children’s Year Special: in Michigan, 23;
Cleveland Department of Health, 27-29;
“skip stops,” 97;
follow-up work, 113;
publicity tour, 132, 135
Child Welfare: in Michigan, 23;
Massachusetts, 24;
traveling dispensaries and clinics, 27-34;
U. S. Children’s Bureau truck tour, 30-33;
advance publicity, 51;
follow-up work, 113-114;
health tours and publicity, 127, 131, 132, 135;
bibliography, 138, 141, 142
Churches: co-operation helpful, 61;
truck tours in New York and Pennsylvania, 135
Clark, E. A.: describes successful tour of dairy train, 15-16
Clinics: and traveling trucks, 27-31;
Tuberculosis Commission, 28, 30;
transport truck tour, 133
Cole, P. T.: on Peach Demonstration Train, 14
Committees: on co-operation, 44, 45-47;
advance publicity, 52-54;
reception, 55;
newspaper, 56;
advertising, 57-58;
special delegations, 59-60;
church co-operation, 61;
schools, 62;
foreign groups, 63;
speakers, 64;
personal canvass, 64-65;
reception, 98;
organizing local, 111-112
Connecticut: publicity tours, train equipment, 131, 134;
bibliography, 141
Co-operation: value of, 18, 19, 117;
and publicity, 40-41;
arrangements for local committees, 44, 45-65, 98, 111;
churches, 61;
schools, 62;
railroads, 117
Cost: economical advantages of train or truck, 4;
budget estimates, 9-10;
record of Pennsylvania train tour, 9;
automobile tour in Maryland, 9
Dairy Trains: tour described by E. A. Clark, of Illinois, 15-16;
list of tours, 118-125;
bibliography, 137, 139, 141.
See also Agriculture
Dean, George A.: describes Hessian Fly Special, 17-20, 139
Delegations: advance plans for special groups, 59-60, 102;
from churches, 60, 61;
schools, 60, 62;
hotels and restaurants, 60;
food dealers, 60;
employes, 60;
clubs, 60;
children and teachers, 102
Demonstrations: effectiveness of initial presentation, 5-7;
adaptability of trains for, 10, 11;
trucks, 11;
Peach Special, 14;
dairy train and milking machine, 15-16;
food conservation, 22, 24, 37, 52;
canning kitchens, 37-38;
Land Clearing Special, 52;
program outlined, 74-76;
types of cars adapted to, 78-79;
kitchen illustrated, opposite 92;
arrangement of car for, 92-93;
tours, and equipment, 122, 124, 126, 129, 130, 133;
publications, 140
Dickson, J. R.: describes forestry car, 90-92, 140
Dispensaries: scope of service, 27-33;
Children’s Year Special of Cleveland, 28-30;
motor trucks in Italy, 30;
Children’s Bureau government truck, 30-33;
publication on, 142
Dowling, Oscar: health train pioneer, 20
Economy: advantages of train and truck, 4;
records of tours, 9-10;
war propaganda, 21-23
Education: advantages of tours, 3-8, 11, 25, 27, 117;
campaign tours, 118-136;
bibliography, 137-142
England: publicity tours, 134;
bibliography, 138
Entomology: and Hessian fly in Kansas, 18-19
Exhibit Cars: peach industry, 13-14;
dairy train, 15;
pure seed, 16;
health tours, 20-21;
government specials, 22-24, opposite 70 and 77;
various types, 78-79;
correct designs for, 79;
living accommodations, 80;
cleaning methods, 80-81;
form and content of exhibits, 81-83;
moving audiences, 84, 86;
correct arrangement of interiors, 85, opposite 86 and 87;
placing exhibits, 87-90;
description of Canadian forestry car, 90-92;
moving people through, 99;
explainers for, 104-105;
list of, by states, 118-136
Expenses: See Cost
Explainers: services of, 104-105
Flat Cars: dairy trains, 15-16;
for conservation work, 22, 77, 79, opposite 80;
Land Clearing Specials, 126, 127;
recruiting, 129
Florida: publicity tours, and equipment, 120, 127
Follow-up Work: and careful planning, 8;
reception committees valuable, 98;
aims, and suggestions for efficient, 106-114;
fixing impressions, 107;
printed matter, 109-110;
local organizations to take part, 111-113;
of West Virginia Public Health Council, 112;
results, method of checking, 113;
criticisms, 114
Food Conservation Trains: government tours, 21-24;
and child welfare, 23, 24;
canning kitchens, 37-38;
work assignments, 52, 54, 61, 65;
illustration of exhibit car, N. Y. College of Agriculture, opposite 86;
demonstration kitchen illustrated, opposite 92;
list of tours, 118, 123, 125, 130;
bibliography, 138, 140
France: truck tours for health purposes, 131
Georgia: Land Clearing Special, advance work, 52;
publicity tours, train equipment, 120, 133, 134
Good Roads Special: publicity tours, train equipment, 119, 126, 133;
bibliography, 138, 141
Halliday, J. D.: health education tours planned and directed by, 28
Health Cars: advance publicity in West Virginia, 46-48;
topics and exhibits presented, 68;
over-crowded exhibits, 82;
methods to attract attention, 82, 83;
report of follow-up work, 112;
list of tours, 127, 128, 131-133, 136;
bibliography, 138, 139, 140, 141, 142
Health Exhibits: motion picture truck of N. Y. State, opposite 10;
health trains in Louisiana, 20;
child welfare in Kansas, 21;
West Virginia Health Special, 21;
purpose of government train, 23;
Children’s Year Special, 23;
variety of topics, 68;
train tours, 127-128;
truck tours, 131-133;
wagon tour, 136;
motorcycle tour, 136;
bibliography, 138, 139, 140, 141, 142
Healthmobile: of N. Y. State, opposite 10;
motion picture tour in North Carolina, 26;
publicity tour of, 132
Hessian Fly Special: description of train run in Kansas, 17-20, 139;
speakers and publicity, 18-19;
train equipment, 122
Hollingworth, H. L.: on Advertising and Selling, 107
Home Power Special: demonstration of conveniences, 16
Illinois: tour of dairy train in, 15-16;
publicity tours, train equipment, 120, 131, 133;
bibliography, 138, 139
Illustrations: opposite 10, 14, 20, 28, 29, 30, 31, 38, 39, 44, 70, 76, 77, 80, 84, 85, 86, 87, 92
Indiana: publicity tours, train equipment, 121, 131;
bibliography, 142
Information Sources: 2, 117
Iowa: publicity tours, train equipment, 122;
bibliography, 139
Italy: health trucks, 28, 30, 131;
motor clinics, 30;
publicity tours, 131
Itinerary: planning, 94-97.
See also Tours
Kansas: Hessian fly train described, 17-20, 122;
State Agricultural College co-operates with railroad, 17, 18;
publicity tours, 127;
bibliography, 139
Kentucky: publicity tours, train equipment, 122, 127;
bibliography, 137, 139, 140
Land Clearing: demonstration work, with automobiles, 52;
publicity tours, 120, 126-127;
bibliography, 140
Lincoln Highway Association: and transcontinental tour, 40-41, 133
Louisiana: success of health trains, 20;
publicity tours, train equipment, 120, 127, 129, 131;
bibliography, 137, 139
Maryland: cost of automobile tour, 9;
publicity tours, train equipment, 122, 132, 134
Massachusetts: child welfare tours, 24;
publicity tours, 130, 132, 135
Memory: impressions, and follow-up work, 107-109
Message, Preparation of: 66-73;
choosing a topic, 67-70;
limiting the message, 69;
program planning, 71-77
Michigan: Children’s Year Special, 23;
publicity tours, train equipment, 122, 135
Minnesota: publicity tours, train equipment, 122
Mississippi: publicity tours, train equipment, 123, 132
Missouri: Women’s Patriotic Special, 22;
publicity tours, train equipment, 123, 128, 134
Motion Pictures: cost of automobile tour, 9;
N. Y. State healthmobile, opposite 10;
truck tours, 25-41;
North Carolina health campaign, 26;
Children’s Special of Cleveland, 28;
Wisconsin Anti-Tuberculosis Association, 37;
advance publicity, and slides, 57-58;
state tours using, 124, 128, 129, 130, 131-135;
bibliography, 137, 138, 140, 141, 142
Motorcycles: description of a “Knight of Health,” 34-37, 139;
tours in Canada and Wisconsin, 135, 136
Motor Transport Corps: purpose and description of transcontinental train, 39-41;
publicity tours, 133
Motor Vehicles: See Trucks
Moving Audiences: displaying exhibits to, 84, 86
Nebraska: publicity tours, train equipment, 123
Nevada: publicity tours, train equipment, 123
New Jersey: publicity tours, train equipment, 123
Newspapers: advance publicity for, 56, 58.
See also Publicity
New York: healthmobile, opposite 10;
food conservation train, 22;
publicity tours, and equipment, 123, 129, 132, 134, 135;
bibliography, 137, 140
North Carolina: Board of Health motion picture tour, 26;
publicity tours, train equipment, 124, 132, 135;
bibliography, 141
Novel Presentation: advantages of, 4-7;
secures publicity, 6;
motion picture trucks 25-28;
“Motorcycle Knight of Health,” 34-37;
along Lincoln Highway, 40-41
Ohio: Children’s Year Special of Cleveland, 27-30;
illustrations and trucks, 28-29;
publicity tours, 130, 132
Organization: advance publicity important, 42-65;
assignments for committees, 52-65;
report of follow-up work, 112-113
Outdoor Speaking: 16, 34, 75, 77
Peach Demonstration Train: description, and illustration of exhibit car, 13-14;
advance publicity, 48;
state tours, 118, 125
Pennsylvania: cost of tour in, 9;
food conservation train, 22;
canning kitchen of Allegheny County Council, 37-39;
advance assignments for committees, 53;
publicity tours, 125, 130;
bibliography, 140
Permanence: of activities, 5;
organization and follow-up work, 111-114
Places Visited: planning an itinerary, 94-96
Posters: type of agricultural, 43;
advertising committees, 57
Programs: choice of a topic, 66, 67-70;
form of presentation, 67-71;
unit programs, 71-72;
of exhibit trains, 73-75;
of demonstration and exhibit, 76;
advice in planning, 94-96, 101-104
Publicity: advantages of tours, 4;
first impression valuable, 7;
and successful co-operation, 19;
advance work important, 40, 42-65;
advertisements, 43;
specialized appeal, 44;
committees, co-operation of, 45;
preparation of letters, and example, 46-48;
advance agents, duties of, 49-52;
assignments, features of, 53, 54;
reception committee, 55;
committee on newspapers, 56;
advertising committee, 57;
committee on special delegations, 59-60;
church co-operation, 61;
schools, 62;
foreign language groups, 63;
speakers, 64;
committee on personal canvass, 65; and
follow-up work, 109-114.
See also Advertising
Pure Seed Special: home power equipment, 16;
arrangement of exhibits, opposite 87;
exhibit trains, 124, 126;
“Gospel of Good Seed,” 138
Purpose: and advantages, 3-4, 117;
of Motor Transport Corps tour, 39-40
Railroads: co-operation of, and list of educational tours, 117-129;
bibliography, 137-140, 142.
See also Trains
Reception Committees: advance assignments for, 55, 98
Relaxation: staff members need, 103, 105
Rhode Island: publicity tours, train equipment, 130
Safety First Trains: publicity tours, 128, 129;
bibliography, 141, 142
Schedule: train stops discussed, 94, 96-97;
work and rest periods, 103-105
Schools: co-operation, 62;
attendance of children, and management, 102;
car as model school room, 128, 129;
and dental education, 132;
of conservation, 140
“Skip Stops,” 97
Speakers: attraction of prominent, 6;
short talks in lecture coaches, 15;
outdoor lectures, 16, 77;
Hessian Fly Special, 18-19;
health talks and child welfare, 21, 24;
advance work for committees on, 64;
chief factors of success, 73, 74, 75;
explainers, 104
Staff Members: traveling accommodations, 80;
provision for rest and comfort, 103, 105
Tennessee: publicity tours, train equipment, 125
Texas: Peach Special, 13-14;
agricultural train program, 74-75;
publicity tours, 125
Theaters. See Motion Pictures
Topics: selection of, 67-68;
presentation, 68-71
Tours: factors in planning, 94-105;
time stops, 96-97;
“skip-stops,” 97;
list of traveling campaigns, 117-136
Trains: advantages of tours by, 4-8, 11;
campaign costs, 9;
agricultural campaigns, 13-19;
health tours, 20-21;
trolleys, 23;
child welfare, 24;
planning an itinerary, 94-97;
moving visitors through, 99;
list of agricultural, 118-127;
list of food conservation, 123, 125;
list of health specials, 127-128;
safety first trains, 128, 129;
safety first tours, 128, 129;
bibliography, 137-141
Transcontinental Tours: purposes, 39-40;
Lincoln Highway Association co-operates, 40-41;
train equipment, 133
Trolley Tours: child welfare, 23-24, 135
Trucks: advantages of tours by, 4, 5, 6-8, 11;
cost of tours, 9;
adaptability, 11, 25;
North Carolina health car, 26;
traveling dispensaries, 27-34;
Children’s Year Special, 27-29;
clinics in Italy, 30;
Child Welfare Special, 30-34;
speaking tours, 34-37;
canning truck and portable kitchen, 37-39;
transcontinental tour, War Department, 39-40;
and Lincoln Highway Association, 40-41;
planning an itinerary, 94-97;
list of agricultural, 129-130;
list of food conservation, 130;
list of health specials, 131-133;
motor transport tours, 133-134;
motion picture tours, 134-135;
bibliography, 138, 140, 142.
See also Automobiles
Tuberculosis: motor truck clinics in Italy, 30;
Wisconsin Anti-Tuberculosis Association, 34, 37;
attention getting device, 82;
health tours, and publicity, 127, 128, 131, 132, 133, 136;
bibliography, 139, 140, 141, 142
Types of Cars: for exhibit or demonstration, 78-79
United States: Safety First Train, 23;
Child Welfare Special, 30-33;
food conservation truck, 37-39;
transcontinental motor tour, 39-41;
Lincoln Highway and Transport Corps, 40-41, 133;
publicity tours, train equipment, 118, 127, 128, 131, 133, 134;
bibliography, 141
Unit Programs: features included, 71-73
Utah: publicity tours, train equipment, 126
Vermont: publicity tours, health wagon, 136;
bibliography, 140
Virginia: publicity tours, train equipment, 126, 129, 130, 134
Visualization: essential in preparing message and program, 66-72
Washington: publicity tours, train equipment, 126, 133;
bibliography, 140
West Virginia: example of health publicity letter, 46-48;
report on follow-up organization work, 112-113;
publicity tours, 126, 128, 133, 135
Window Displays: announcements and signs, 57
Wisconsin: farm methods promoted by College of Agriculture, 16;
Anti-Tuberculosis Association work, 34, 37;
publicity tours, 126, 130, 133, 136;
bibliography, 139, 140
SURVEY AND EXHIBIT SERIES
Edited by SHELBY M. HARRISON
It is recognized in both surveys and exhibits that a standardized technique has not been fully worked out. Still a beginning has been made. Enough experience has been accumulated to justify recording it and putting it at the disposal of those interested. With a view therefore to increasing the use of investigation in dealing with current community problems and to making such investigations more effective, and with a view also to the widespread employment of better methods of disseminating helpful information, the Survey and Exhibit Series has been planned.
The A B C of Exhibit Planning. By Evart G. and Mary Swain Routzahn. Price, Cloth, $2.00 net.
Traveling Publicity Campaigns. By Mary Swain Routzahn. Price, Cloth, $1.50 net.
Other volumes in preparation
Subscriptions may be entered for the series, new volumes to be sent when issued. Or upon request announcements of new books in the series will be sent as books are issued.
PUBLICATION DEPARTMENT RUSSELL SAGE FOUNDATION 130 E. 22D STREET, NEW YORK CITY