REMEMBER THESE POINTS whenever you bake.

Sift flour before measuring—fill cup lightly

Measure baking powder exactly—a level teaspoon

Do be orderly. Plan your baking before you start. Choose your recipe, read it through carefully, understand it clearly. Collect all the ingredients specified, and arrange them in the order called for in the recipe; assemble all the utensils needed on your work table. Cultivate the do-it-right habit.

Do use good ingredients. You can’t do first-rate baking with second-rate materials. Use fresh, sweet shortening and eggs of fine quality. Use fine granulated sugar, unless some other kind is called for in your recipe. Remember that baking powder and flour are the most important ingredients in baking. Give yourself the protection and advantages of Calumet, the Double-Acting Baking Powder ... and of Swans Down Cake Flour, too, whenever the recipe calls for it. It gives to cakes and to certain quick breads a fineness and lightness that you cannot expect from ordinary flour.

Don’t use more Calumet than the recipes call for. Calumet’s Double-Action gives it extra efficiency—less of its leavening gas is lost from the surface of batters during mixing. Thousands of tests have proved that the small amounts of Calumet Baking Powder specified in these recipes will give you best results. One level teaspoon of Calumet to a cup of sifted flour is the correct proportion for most recipes. In some recipes the nature of the ingredients makes advisable slightly more or slightly less.

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