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Punch, or the London Charivari, Vol. 150, April 12, 1916

Volume 150 — ECONOMY IN DRESS: THE NEW SMARTNESS.

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Illustration from Punch, or the London Charivari, Vol. 150, April 12, 1916

"It's lovely, but I'm afraid thirty guineas is too much for me."

"It is a good deal, but Madam must remember this a genuine old dress. We Guarantee it to have been in constant wear for at least five years."

Illustration from Punch, or the London Charivari, Vol. 150, April 12, 1916

"I say! that's a smart frock, if you like!"

"H'm, yes. But it's only imitation—not real old."

Illustration from Punch, or the London Charivari, Vol. 150, April 12, 1916

"I like it, but it looks dreadfully new."

"If you feel that, Madam, might I suggest that you have it soiled by our special process? We only charge three guineas extra."

Illustration from Punch, or the London Charivari, Vol. 150, April 12, 1916

"Come along, Mabel. Don't make your mouth water looking in there. Old clothes are not for the likes of Us."

Visitor. "And how did you know when you were wounded?" Tommy. "Saw it in The Daily Mail."

Illustration from Punch, or the London Charivari, Vol. 150, April 12, 1916
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