INDEX
Reading edition
Art of Color Mixing, 4
Altering Color, 5
Color Chart, _
Color-Blindness, 5
Color Harmony, 7
Color Mixtures, 28
Color Mixtures by Parts, 21
Complimentary and Harmonious Color Combinations, 18
Colors as Seen by Individuals, 27
Extremes of Warm and Cold, 4
Good Greens, 41
Hints for Artists, 65
Hints for Painters and Decorators, 47
Hints for Pressmen, 57
Meaning of Colors, 3
Matching Special Colors, 9
Miscellaneous Colors by Parts, 44
Miscellaneous, 60
Nature’s Color Chart, 6
Origin and Definition of Colors, 10
Pigment, 6
Tint Mixing, 8
Tint Mixtures by Parts, 24
Two Color Mixtures by Parts, 41
What Is Color, 3
Warm and Cold Colors, 3
BUSTANOBY’S HOW TO MIX COLORS
By JACQUES H. BUSTANOBY
A new practical book by a color expert, for students, artists, dyers, decorators, show card writers, painters, printers, pressmen, etc., to assist them in mixing oil colors to obtain standard and popular hues in as permanent and practical manner as possible. Great thought has been given to the permanency of the resultant colors. It takes the guess work out of color mixing.
The book gives also the results of tests for the most legible contrasts of color for show cards, posters, billboards and large outdoor advertising display signs—60 of them.
This book is 4¾ x 7 inches in size, contains 112 pages with colored frontispiece and 406 formulas for 268 colors and shades, is built to fit the pocket readily, and is bound in heavy paper covers. Sent postpaid upon receipt of Price, $1.00.
THE MIXING OF COLORS AND PAINTS
By F. N. VANDERWALKER
Editor of “The American Painter and Decorator,” Author of “Automobile Painting,” “Estimates and Profits,” “New Stencils and Their Use,” etc.
This book will be found useful to all who mix colors or paints as it is very complete. Some of the chapter headings follow: Color and Light; Description of Color Pigments; Properties of Color Pigments; How Colors Are Prepared for the Trade; Basic Paint Pigments; Painting Oils; Volatile Thinners and Driers; General Paint Mixing Methods; Color Theory, Principles and Use; Colored Paint Mixing Methods; Mixing Special Purpose Materials; Color Harmony and Management; Selecting Color Schemes; Printing Inks.
The book contains 292 pages, illustrated with line drawings and color chart. Bound in cloth, size 5 x 7½ in. Price, $2.25 postpaid.
PRACTICAL COLOR SIMPLIFIED
By WILLIAM J. MISKELLA, M.E.
The Color Chart
This book answers many vexing questions that come up unexpectedly every day—the little technical puzzlers that harass and hinder you most. It contains a wealth of information written in understandable form for the novice as well as the experienced user of colors.
The Color Chart alone is well worth the price of this entire book. It consists of three sections which tell how to select warm and cool colors, mix colors to get any tint or shade, harmonize colors and avoid color discord. Twenty-five individual colors appear in the chart, all applied by hand with lacquer to a cloth backed sheet that cannot be easily damaged. Mounted on it are the pivoted triangle and the arrow, both white celluloid, by the use of which color mixing, matching and harmonizing are simplified.
Four-page Descriptive Circular Sent on Request
This book contains 113 pages, illustrated in colors, bound in cloth, and will be sent postpaid upon receipt of PRICE $3.75
THE THEORY AND PRACTICE OF COLOR
By Bonnie E. Snow and Hugo B. Froehlich
“A Key to the World of Color”
Table of Contents
Chapter I A World of Color.
Chapter II The Source of Color.
Chapter III The Primary Colors and Their Uses in Design.
Chapter IV The Binary Colors and How to Use Them.
Chapter V Color Values: Tints and Shades.
Chapter VI Complementary Colors and How to Use Them.
Chapter VII Neighboring or Analogous Colors.
Chapter VIII The Color Triad and the Split Complement.
Chapter IX Colors in Various Degrees of Intensity—or Grayed Colors.
Chapter X Psychology of Color.
Chapter XI Color Harmonies in Costume.
Chapter XII Color Harmonies in Interior Decorations.
Chapter XIII Color in Commercial Design.
Learn the Correct Use of Color—Simply, Clearly, Scientifically.
Enjoy Color Most by Using It Best
The Theory and Practice of Color is a book size 8 x 10 inches and contains 60 pages with nine full-page hand-painted color charts which clearly illustrate the Color Theory.
Price, Postpaid, $4.50
HOW TO PAINT SIGNS
AND
SHO’ CARDS
By E. C. MATTHEWS
An up-to-date book containing a complete course of instruction. Illustrated with over 100 alphabets and designs, and written in plain English that everyone can understand and thus learn to paint good signs. Also suitable for commercial artists or anyone who has occasion to do hand lettering.
Table of Contents: Introduction. Alphabets. Composition. Color Combinations. How to Mix Paints. Show Cards. Window Signs. Banners. Board and Wall Signs. Ready Made Letters. Gilding. The Silk Screen Process. Commercial Art. Tricks of the Trade.
This book contains 128 pages with 100 illustrations, including 25 full page illustrations, is bound in cloth, with jacket printed in colors. Price, $1.25 Net. Postage 10 cents additional.
Learn How to MAKE MONEY as a COMMERCIAL ARTIST or CARTOONIST
Have you ever wished that you were the one who made comic drawings for the Daily and Sunday Newspapers, and received the enormous salary that some of those artists make?
Or have you wanted to draw illustrations for books, magazines, cover designs, posters, car cards, advertisements, etc.?
If you have, and still want to do so, don’t fail to get the book.
COMMERCIAL ART and CARTOONING
By E. C. MATTHEWS
Author of the book “How to Paint Signs and Sho’ Cards”
This book contains a practical course designed to lead you from the simplest elementary drawing to the higher branches of illustration and is more complete and up-to-date than many “courses” selling at many times the price of this book.
It contains 122 pages, 12 chapters with over 125 illustrations, size 5½ x 7⅛ inches, printed on coated paper and bound in cloth. Price $1.25. Postage 10 cents additional.
J. S. OGILVIE PUBLISHING COMPANY
57 ROSE STREET NEW YORK
TRANSCRIBER’S NOTES
Silently corrected obvious typographical errors and variations in spelling.
Retained archaic, non-standard, and uncertain spellings as printed.