RUTH MASON

Requesting copies of a New Cook Book issued by the Bureau of Home Economics of the U.S. Dept. of Agriculture, Washington, D.C.

Reproduction in reduced size, of announcement from the Evening Journal Cooking Page.

IRVING WEIL, Commentator on Music

Ranked by the great masters of music as one of the most brilliant metropolitan reviewers. A music critic in the fullest sense. His opinions are distinguished alike for their soundness and the wit with which they are expressed. Irving Weil has reviewed for Evening Journal readers all the great and near great musical events for over fifteen years. He has the confidence of a legion of music lovers among the largest audience of evening newspaper readers in America.

JOHN ANDERSON, Dramatic Critic

John Anderson writes entertainingly and authoritatively on the drama. He tells what a play is about and then gives his own reactions. He does not belong to the “let-us-pat-each-other-on-the-back” school of critics, but devotes his column daily to interesting discussions of what is actually happening in the world of the theatre. Mr. Anderson was formerly on the Evening Post and is recognized as the highest type of drama writer in New York.

ROSE PELSWICK, Motion Picture Editor

Acknowledged by producers, directors, film stars and the public alike as an authority on the silver screen art. Her clever articles on motion pictures and personalities in the movie world are the best of their kind published in New York. Tens of thousands of fans read what Rose Pelswick says in the Evening Journal every day and “listen-in” on her Radio Movie Club programmes over WHN and WPAP.

ERNEST HOFTYZER, Editor of Food Pages

A twentieth century exemplar of the famous Greek philosopher, Epicurus, acknowledged authority on the art of good eating. Mr. Hoftyzer is a modern day food expert who stresses the importance of pure foods and explains the principles of nourishment which promote life and health. His timely articles on marketing, what to buy and when to buy, are followed regularly by housewives in the Evening Journal homes.

NELL BRINKLEY, Genius Among Artists

To see and set down as no other artist of her generation does is Nell Brinkley’s unique and amazing gift. Every picture has a charm and distinction all its own. Evening Journal readers love Nell Brinkley—she has made their lives happy with beautiful thoughts which radiate from her fascinating portrayals of romance and life. Nell Brinkley’s drawings and romantic descriptions appear regularly in the Evening Journal’s daily Magazine Page.

W.S. COUSINS, Financial Expert

Formerly associated with the American Banking Institute and now Financial Editor of International News Service, he is one of America’s recognized experts on finance and business. He writes interestingly, informatively and authoritatively on the big financial subjects of the moment. His daily articles in the New York Evening Journal have attracted a vast audience of readers throughout New York City and its suburbs interested in business and finance.

T.E. POWERS, Ace of Caricaturists

Unquestionably the greatest cartoonist of the age. His pen combines the master strokes of the artist and a broad knowledge of politics and public affairs. He gives Evening Journal readers the “high lights” of the news of the day and portrays unerringly the virtue or villainy of public characters. Powers’ outstanding talent has helped to make the Journal the most interesting evening newspaper in America.

GARRETT P. SERVISS, Astronomer

He writes the story of the stars and tells it fascinatingly every day in the Evening Journal. His mail exceeds that of any other contributor. He treats authoritatively on the science of astronomy, yet captures and holds the attention of the reader who has no technical knowledge of the subject. Thousands of students of the heavens above follow his daily writings in the New York Evening Journal.

BEATRICE BURTON, Famous Novelist

She is outstanding among the highest paid women writers of newspaper serials in America. Being the wife of a famous newspaper man she has a keen understanding of what the newspaper reader seeks in fiction. Her novels such as: “Hollywood Girl,” “Money Love” and “Gilded Kisses” have attracted intense interest among the largest audience of evening newspaper readers in America.

ELENORE MEHERIN, Author

One of the most successful writers of serial stories for newspapers in the country. Author of “Chickie,” “Sandy,” “Shackled Souls,” “Her Fling,” “Hearts Aflame” and “Jerry,” stories that depict life and fire the imagination. All of these have appeared in the New York Evening Journal—more are expected. Elenore Meherin’s fiction grips and holds reader interest from first to last installment.

WILBUR C. WHITEHEAD Auction Bridge Expert

One of the foremost authorities on the game of bridge. He “plays” a game every day in the columns of the Evening Journal and writes with such clarity that experts and novices alike understand. Tens of thousands of bridge fans read his column daily. Thousands of Bridge Games throughout New York and suburbs are played nightly according to Wilbur C. Whitehead’s “Sound Auction Bridge” which appears in the New York Evening Journal.

MARGARET SANTRY Director Radio Programmes

Countless thousands of homes in Metropolitan New York “tune-in” daily to New York Evening Journal Radio Programmes. Tens of thousands “listen-in” to broadcasts by Ruth Mason, cooking expert; Rose Pelswick, Motion Picture Editor; and an incomparable array of professional entertainers and educators. Radio fans follow the radio news and programmes arranged by Margaret Santry every day in the New York Evening Journal.

JOHNNY FARRELL, Golf Expert National Open Golf Champion

Victor of 1928 Olympia Fields tournament, notable for the spectacular 36-hole play-off, in which Johnny defeated the great Bobby Jones. Farrell, former caddie on the Westchester links, famous professional and a master tutor of the “ancient and honorable” game tells Evening Journal readers how to improve their golf. New York golfers follow the champion’s expert advice exclusively in the Evening Journal.

MAUREEN ORCUTT, Golf Expert Women’s Metropolitan Golf Champion

Women’s interest in sports is fast approaching that held by men. Miss Orcutt knows her golf and writes authoritatively about the game, about women in golf, and other women’s sports. Women in New York and throughout the suburbs follow Maureen Orcutt’s articles on golf regularly in the Evening Journal. Miss Orcutt has the unique distinction of being able to write as well as she plays championship golf.

MME. MARIA JERITZA, Star of Opera Writer on the Secrets of Beauty

Prima Donna of the Metropolitan Opera Company, and herself one of the most beautiful women in America, Mme. Jeritza tells Evening Journal readers her secrets of beauty. She has studied the art of creating and preserving beauty and writes authoritatively. Being a highly cultured and professionally successful woman her great aim is to render a service of helpfulness to the greatest possible number of women.

MRS. CORNELIUS BEECKMAN Arbiter of Correct Social Manners

Mrs. Beeckman is one of America’s greatest authorities on the customs and usages of good society. Thousands of substantial, serious-minded men and women write to her about the proper thing to do or say in a given situation. She renders an invaluable service to Evening Journal readers. Her frank advice and suggestions are widely read in the columns of this newspaper each and every day.

DOROTHY FLACK, Artist Extraordinary A Genius in the Portrayal of Women

One of America’s few artists with the rare gift of imagining the situation she draws as well as the sentiments of those who look at it. Dorothy Flack’s charming girls have an irresistible fascination for Evening Journal readers. She stands second only to the famous Nell Brinkley and the drawings of both these distinguished artists appear on the Magazine Page in the New York Evening Journal.

CHARLES A.L. REED, A.M., M.D. Former President, American Medical Ass’n

Dr. Reed is one of America’s most distinguished medical men—he writes authoritatively about the ills to which human kind is heir, also of the psychology of health and sickness. His writings have a big following among women readers of the Evening Journal—their welfare and that of their children comprise a great part of his suggestions on health. He is the Health Counselor in Evening Journal homes.

W.S. FARNSWORTH, Sports Editor Famous Sports Writer of Outstanding Events

Sporting news with a punch! Experts to write about and report each branch of sports. Those are the cardinal principles which guide New York’s greatest Sports Editor. Farnsworth, noted reporter himself, has covered all the outstanding sporting events in recent years. His word story of the “Battle of the Century,” the World’s Series or the Army and Navy Gridiron Classic is as thrilling as the event itself.

“TAD” (T.A. Dorgan) King of Sporting Writers and Cartoonists

Experts throughout the Sporting World say “TAD” is the greatest sporting cartoonist of all time. “INDOOR” and “OUTDOOR SPORTS” put “T.A.D.” in a class by himself. He has originated more slang phrases which have attained national popularity than any other American. These pungent contributions to the colloquial native language have made “T.A.D.” beloved by over two million Journal readers.

W.M. (“Bill”) CORUM, Sports Expert Famous Writer and Columnist

The “Sports” column by “Bill” Corum is the best of its kind on any Sports Page in America. “Bill” knows his sports. He gives Evening Journal readers the facts plus inimitable observations. His puns, wisecracks and reverse English season the day’s sporting dish. Nearly half of all the men and women who buy any New York evening paper buy the Evening Journal daily—and “Bill” Corum alone is a good reason.

SID MERCER, Sports Expert Greatest Writer of Boxing News

Superior all-around writers are as rare as the same kind of athletes. Sid Mercer, President of the New York Sports Writers’ Association, combines the unique faculty of being an authoritative critic in all lines of sports. His account of a major boxing contest is the next best thing to having a ringside seat. Evening Journal readers know this and get their ringside views from Sid for every important boxing event.

HAL COFFMAN, Artist Extraordinary Portrays News and Sports Events

He takes the motive back of the day’s news for his text and makes his pictures preach a powerful sermon. With unerring skill he packs the “cause and effect” of a lifetime story into a single drawing. He is equally gifted in portraying the serious or humorous side of any big news or sports event. The New York Evening Journal is Coffman’s pulpit. He addresses the largest congregation of evening newspaper readers in America through the Evening Journal.

TOM THORP, Sports Expert Football and Horse Racing

Former collegiate athletic star. Captained Columbia Varsity Elevens 1901-04. Selected for “All-American” honors. Coached at Virginia, Fordham, Stevens, Manhattan, Columbia and New York University. Umpire in Yale-Harvard, Harvard-Princeton, Army-Navy, Penn-Cornell and Army-Yale games. Only Racing Expert with knowledge of training methods. His selections most widely read of any writer on turf affairs in New York newspapers.

GENE TUNNEY, Boxing Champion Writes Signed Articles

“Gene Tunney is a worthy model for manly youth,” says Rev. Francis P. Duffy, famous fighting chaplain of the old 69th Regiment. The strength of his talks, writings and example is the fact that he lives up to the rules of clean living and good sportsmanship. New York’s boys and young men read Gene Tunney’s articles regularly in the Evening Journal. He tells them how to strengthen their bodies and keep in robust health.

FORD C. FRICK, Sports Expert Famous Reporter on Big League Baseball

Travels with the Yankees—writes about them for Evening Journal readers throughout the season. His pen pictures of big sporting events are said to be “better than a photograph, as impressive and stirring as big news.” “When it’s slugged by Ford C. Frick, it’s a knockout.” That accounts for the host of men and women readers who look for his writings daily in the Sports Pages of the New York Evening Journal.

CHARLEY PADDOCK, Champion Sprinter To Report Olympic Games

A sporting event of international interest—the Olympic Games—covered for Evening Journal readers by the famous athlete and crack sprinter, Charley Paddock. His wide acquaintance among notable athletes and knowledge of athletics in general give him an insight into every branch of sports. Experts to report each and every branch of sports—that is the reason Evening Journal Sports Pages are so well read.

FRANK (Buck) O’NEILL, Sports Expert Baseball and Boxing Contests

Practically lives with the Giants throughout the baseball season. His play by play reports of each game give Evening Journal readers everything but the applause. Acknowledged expert on boxing, covers the big fights and officiates as radio announcer in giving the blow by blow description. “Buck” O’Neill is a sporting writer with the Punch on the diamond, at the “mike” and in the “ring.”

GARRY SCHUMACHER, Sports Expert Baseball and Other Major Sports

He follows the “Robins” and reports every game and every play for Evening Journal readers. Schumacher’s vivid descriptions of baseball plays bring the real thrills of the game right into New York Evening Journal homes. Countless thousands of Brooklynites who root for the “Robins,” and follow every play and every game, depend on Garry Schumacher’s reports in the Evening Journal.

JOHN McGRAW, Baseball Expert Manager, New York Giants

The man who has won more pennants than any man in baseball, writes signed articles on the game for Evening Journal readers. He is unquestionably the leading authority on the subject. McGraw packs in 50,000 fans at the Polo Grounds but writes for nearly half of all the men and women who buy any New York evening newspaper—that’s the half who read the Evening Journal in preference to other evening papers.

JOHN P. MEDBURY, Humorist America’s Greatest Mirth Producer

His writings in the Evening Journal are the most sensational, humorous additions to the present era of American literature. Recognized among humorous writers of the country as the “greatest giggle generator,” “the liveliest laugh laureate” and “the champion chuckle cannonader.” Medbury’s humor, under the title of “Maybe I’m Wrong,” appears in the New York Evening Journal daily.

GEORGE HERRIMAN, Artist Creator of the Immortal “Krazy Kat”

Cartoonists, artists, humorists, authors, producers ... all are unanimous in voting “Krazy Kat” and “Ignatz the Mouse” headliners among comics. A cat ... a mouse ... a brick ... a dog “cop” ... these are the whimsical characters that have made Herriman a billionaire in laughs. Evening Journal readers are not afraid to laugh ... they have made “Krazy Kat” a member of the family.

JOE McGURK, Cartoonist Creator of “Kayo Tortoni”

“Kayo Tortoni” is acknowledged the most famous woman character in sports cartoons. She enters every branch of athletics and leads the vogue in sports togs. Joe McGurk’s fascinating portrayals of Kayo’s sporting proclivities put the “Oh!” into Evening Journal’s sports pages. McGurk’s cartoons of boxing contests are looked forward to by a host of boxing fans.

HARRY HERSHFIELD, Artist Cartoonist, Humorist, Wise-Cracker

Known to millions as the creator of “Abie the Agent.” His latest contribution is “Broadway Unlimited.” Will Rogers, Tad, Roxy, Ziegfeld, and a multitude of Broadway’s “Leading Lights” say it is “the best column” in New York. Hershfield knows New York and New York knows Hershfield through the columns of the New York Evening Journal.

AD CARTER, Artist Creator of “Just Kids”

It is because Ad Carter’s uproarious little characters are so genuinely “Just Kids”—real kids—the kind you grew up with—that “Just Kids” captivates the hearts of young and old alike. Ad Carter’s “Just Kids” recently accomplished a great work in teaching kiddies to play safe, to look before you cross—think how that pleases mothers and fathers! 413,743 boys and girls joined the “Just Kids” Safety Club.