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The Style Book of The Detroit News

A. P. STYLE

Reading edition

What M. E. Stone says to his correspondents on story writing may be read with profit by any newspaper man. The following is clipped from the monthly bulletin issued by the Associated Press to its correspondents:

A plain statement of fact is the best introduction to a news story. A simple, direct style—which does not mean a wooden style—is always desirable. In the opening sentence it is of particular value.

The news which a story contains is the one thing which entitles it to place in the Associated Press report. It is the news, not the manner of telling the news, on which the story must stand. It is therefore essential to present the vital point at the outset, in such form as will enable the reader to grasp it quickly, clearly and easily. For this purpose there is no acceptable substitute for plain English.

In an effort to make the most vivid and emphatic impression at the opening, objectionable forms of construction often are employed. A highly-colored or strained introduction almost always fails of its purpose of enlisting interest at once, since it tends to divert the attention of the reader from the subject-matter of the story to the writer's manner of telling it. This renders the introduction cloudy and lessens interest instead of stimulating it. Once the main point is established, the well known rules of news writing should be observed.

To say that "'William Brown may obtain a fair trial in Greene County,' Judge Smith so ruled today," is to misstate the facts. It places the Associated Press on record as making a statement made by the court. Use of this and similar introductory sentences which require subsequent qualification is objectionable.

Opening sentences frequently lose directness and clearness because of the effort to crowd too much into them. All that is essential is to cover the vital point, leaving details for subsequent narration.

Introductions must be impartial. It is possible to take almost any given set of statements and present them in such a way as to convey any one of several shades of meaning. This may depend merely on the order of presentation. Associated Press stories must be accurate and accuracy involves not only the truthfulness of individual statements but the co-relation of these statements in such a way as to convey to the reader a fair and unbiased impression of the story as a whole. An account of a court proceeding, a political debate, or any other event which involves conflicting claims or interests, should not be introduced by singling out a particular phase of the story which is limited to one side of the controversy, simply because that is the most striking feature. Such a form of introduction tends to place the emphasis on one side of the case, giving bias to the entire story.

Stereotyped introductions should be avoided. One of the most common is the "When" introduction, as: "Two men were killed when a train struck . . . " etc. "If" and "After" often are used similarly. Inverted sentences are also frequent; as "That the prisoner was guilty was the opinion expressed by . . . " etc. Constant employment of these fixed styles becomes monotonous. Moreover, it is possible to state the facts more simply, directly and effectively without them.

BROADEN THE VOCABULARY

Edward Harlan Webster gives this excellent advice on how to broaden the vocabulary:

Practice is the first aid. Actually get hold of new words and then use them. You will perceive that you will not startle others so much as yourself. Gradually the words will begin to assume a standing in your vocabulary, and before long, they will seem like old friends.

To obtain these words, various practical methods are possible. Here are a few:

1. Find synonyms for words which you have a tendency to overuse.

2. Record words with which you are familiar but you never use—and then "work" them.

3. Make a list of important, unfamiliar words which you hear, or discover in your reading.

4. Listen carefully to the conversations or addresses of educated people.

5. If possible, try to translate from a foreign language. In this way a fine perception of shades of meaning, almost unattainable by any other method, is acquired.

6. Get interested in the dictionary, where you can trace the life history of words.

THE PICTORIAL POWER OF WORDS

"Words have a considerable share in exciting ideas of beauty—they affect the mind by raising in it ideas of those things for which custom has appointed them to stand. Words, by their original and pictorial power have great influence over the passions; if we combine them properly, we may give new life and beauty to the simplest object. In painting, we may represent any fine figure we please, but we never can give it those enlivening touches which it may receive from words. For example, we can represent an angel in a picture by drawing a young man winged: but what painting can furnish out anything so grand as the addition of one word—'the angel of the Lord'? Is there any painting more grand and beautiful?"—Edmund Burke.

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