Matthew 16:24
King James Version
Then said Jesus unto his disciples, If any man will come after me, let him deny himself, and take up his cross, and follow me.
Matthew 16:24 in context
Then Peter took him, and began to rebuke him, saying, Be it far from thee, Lord: this shall not be unto thee.
But he turned, and said unto Peter, Get thee behind me, Satan: thou art an offence unto me: for thou savourest not the things that be of God, but those that be of men.
Then said Jesus unto his disciples, If any man will come after me, let him deny himself, and take up his cross, and follow me.
For whosoever will save his life shall lose it: and whosoever will lose his life for my sake shall find it.
For what is a man profited, if he shall gain the whole world, and lose his own soul? or what shall a man give in exchange for his soul?