The clock that had no hands, and nineteen other essays about advertising
Read The clock that had no hands, and nineteen other essays about advertising by Herbert Kaufman online. Browse the complete text, chapters and notes.
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Table of contents
1. Front matter2. The Clock that Had no Hands3. The Clock that Had no Hands4. The Cannon that Modernized Japan5. The Tailor who Paid too Much6. The Man who Retreats before His Defeat7. The Dollar that Can't be Spent8. The Pass of Thermopylae9. The Perambulating Showcase10. How Alexander Untied the Knot11. If It Fits You, Wear this Cap12. You Must Irrigate Your Neighborhood13. Cato's Follow-up System14. How to Write Retail Advertising Copy15. The Difference between Amusing and Convincing16. Some Don'ts when You Do Advertise17. The Doctor whose Patients Hang On18. The Horse that Drew the Load19. The Cellar Hole and the Sewer Hole20. The Neighborhood of Your Advertising21. The Mistake of the Big Steak22. The Omelette Soufflé