MAGAZINE AVERAGES
Reading edition
OCTOBER, 1924, TO SEPTEMBER, 1925
The following table includes the averages of distinctive stories in twenty American periodicals published from October, 1924, to September, 1925, inclusive. One, two and three asterisks are employed to indicate relative distinction. “Three-asterisk stories” are considered worth reprinting in book form. The list excludes reprints.
Periodicals No. of Stories Published No. of Distinctive Stories Published Percentage of Distinctive Stories Published
* ** *** * ** ***
American Mercury 17 13 10 6 77 59 35
Atlantic Monthly 26 24 20 11 92 77 42
Catholic World 31 15 1 1 48 3 3
Century 26 26 20 14 100 77 54
Chicago Tribune (Syndicate Service) 52 14 8 2 27 15 4
Collier’s Weekly (except September 19) 163 56 18 11 34 11 7
Cosmopolitan 128 46 20 8 36 16 6
Delineator 30 9 0 0 30 0 0
Designer 38 7 1 1 18 3 3
Dial 17 17 17 16 100 100 94
Everybody’s Magazine 74 16 5 2 22 7 3
Good Housekeeping 55 19 11 7 35 20 13
Harper’s Magazine 36 35 28 15 97 77 42
Ladies’ Home Journal 52 17 9 1 33 18 2
Midland 23 21 8 0 91 35 0
Pictorial Review 49 33 21 13 66 42 26
Red Book Magazine 119 28 15 5 24 13 4
Saturday Evening Post 396 67 14 5 16 4 1
Scribner’s Magazine 42 26 12 6 62 29 15
Woman’s Home Companion 63 27 3 1 43 5 2
The following tables indicate the rank, during the period between October, 1924, and September, 1925, inclusive, by number and percentage of distinctive short stories published, of twenty periodicals coming within the scope of my examination which have published an average of 15 per cent or more of distinctive stories. The lists exclude reprints, but not translations.
By Percentage
1. Century Magazine 100%
2. Dial 100%
3. Harper’s Magazine 97%
4. Atlantic Monthly 92%
5. Midland 91%
6. American Mercury 77%
7. Pictorial Review 66%
8. Scribner’s Magazine 62%
9. Catholic World 48%
10. Woman’s Home Companion 43%
11. Cosmopolitan 36%
12. Good Housekeeping 35%
13. Collier’s Weekly 34%
14. Ladies’ Home Journal 33%
15. Delineator 30%
16. Chicago Tribune (Syndicate Service) 27%
17. Red Book Magazine 24%
18. Everybody’s Magazine 22%
19. Designer 18%
20. Saturday Evening Post 16%
By Number
1. Saturday Evening Post 67
2. Collier’s Weekly 56
3. Cosmopolitan 46
4. Harper’s Magazine 35
5. Pictorial Review 33
6. Red Book Magazine 28
7. Woman’s Home Companion 27
8. Century Magazine 26
9. Scribner’s Magazine 26
10. Atlantic Monthly 24
11. Midland 21
12. Good Housekeeping 19
13. Dial 17
14. Ladies’ Home Journal 17
15. Everybody’s Magazine 16
16. Catholic World 15
17. Chicago Tribune (Syndicate Service) 14
18. American Mercury 13
19. Delineator 9
20. Designer 7
The following periodicals have published during the same period ten or more “two-asterisk stories.” The list excludes reprints, but not translations, Periodicals represented in this list during 1915, 1916, etc., to 1924 inclusive are represented by the prefixed letters a, b, etc., to j inclusive.
1. abcdefghij Harper’s Magazine 28
2. bcdefghij Pictorial Review 21
3. abcdefghij Century Magazine 20
4. cdefghij Atlantic Monthly 20
5. ij Cosmopolitan 20
6. abcdefghij Collier’s Weekly 18
7. fghi Dial 17
8. ij Red Book Magazine 15
9. abcdefghij Saturday Evening Post 14
10. abcdefghij Scribner’s Magazine 12
11. Good Housekeeping 11
12. American Mercury 10
13. ij Hearst’s International 10
The following periodicals have published during the same period five or more “three-asterisk stories.” The list excludes reprints, but not translations. The same signs are used as prefixes as in the previous list.
1. fghij Dial 16
2. abcdefghij Harper’s Magazine 15
3. abcdefghij Century Magazine 14
4. bcdefghij Pictorial Review 13
5. cdefghij Atlantic Monthly 11
6. abcdefghij Collier’s Weekly 11
7. ij Cosmopolitan 8
8. j Transatlantic Review 7
9. cdefghij Good Housekeeping 7
10. American Mercury 6
11. abcdefghij Forum 6
12. abcdefghij Scribner’s Magazine 6
13. ij Hearst’s International 6
14. Bookman (New York) 5
15. ij Red Book Magazine 5
16. abcdefghij Saturday Evening Post 5
17. MacLean’s Magazine 5
Ties in the above lists have been decided by taking relative rank in other lists into account.