List Return-Loads Bureau in Telephone Directory.

The telephone company should be asked to list the Return-Loads Bureau under the title "Return Loads" in the local directory and truck owners and shippers be notified that by calling "Return Loads" or the telephone number of the bureau they can learn where a load may be obtained to carry back to the city from which the truck brought a load or where a truck can be obtained to carry the goods the shipper desires delivered.

Publicity should be given in all the local newspapers and in those of neighboring cities of the establishment of the bureau, so that all interests may immediately begin making use of the facilities afforded.

It will be found that there are two classes of business to be handled by the bureau—regular and irregular. In many cities there are motor express lines operating on daily schedule over regular routes and there are shippers who have regular shipments to make. Having brought these together once, further service of the bureau will be unnecessary so far as these particular parties are concerned. Then there are many companies, firms or individuals that own trucks which they use only in their own business but which stand idle part of the time or which from time to time deliver a load in a neighboring city and return home empty. There are also shippers who have depended on the railroad but in emergency wish to make a quick shipment. It will be necessary to keep a daily record of these and cross off the truck or the shipment as soon as it is learned that the truck has gone back to its home city and is no longer available or the shipment has been completed.