Volume 62 — ELEGANT ADVERTISING.
Reading edition
If you like, read this advertisement from the Christian World:—
CO-PARTNER WANTED, by a highly respectable Man, aged 30, member of Spurgeon's. A gentlemanly person required, a believer with about £50, and who can travel.—Address, &c.
Hm! In the first place a gentlemanly person would not wish to hear his partner talk in that exceedingly curt way of their minister and his flock. "Member of Spurgeon's." "One who regularly attends the ministrations of the Reverend C. H. Spurgeon, B.M." would be more gentlemanly language. Nextly, "a believer with about £50" reads rather Mammonish. It suggests that a sceptic with about £75, or a positivist with about £100, would not be unacceptable. Thirdly, "who can travel." Who can't travel with about £50? Mr. Cook will give you a return-ticket for the Pyramid for about that. Fourthly, the "and" is abominable English. We wish our esteemed friend the Christian World would edit its advertisements. We really can't be always doing it.