Volume 158 — HINTS ON ADVERTISING.

In the belief that the numerous signs and notices, such as those containing warnings and advice to the public, with which the eye is so familiar, might be employed as suitable media for commercial advertisement, the following suggestions are offered for what they are worth:—

LIFT NOT WORKING. When you walk upstairs be sure your boots are shod with PUSSYFOOT Rubber Heels.

TO STOP THE TRAIN PULL DOWN THE CORD. Then light a NAVY LIST Cigarette. That alone is worth the £5.

STICK NO BILLS. It's not your job. Let STIKKOTINE do it. Sticks anything.

THIS RACK IS PROVIDED FOR LIGHT ARTICLES ONLY. If your baby is a GLOXO baby keep it on your knee. GLOXO builds bulky bairns.

KEEP OFF THE GRASS. Unless you are wearing GUMBOODLE'S Goloshes. Won't wet feet.

BEWARE OF THE DOG. Wait till he hears HIS MASTER'S VOICE.

YOU MAY TELEPHONE FROM HERE. Ring up your newsagent and order your DAILY WAIL. Billion Sale. Order it now. CHU CHIN CHOW.

"CHARLES ——

This week, Driven From Home. Next week, At Sea."

Daily Paper.

Surely this pitiable case ought to be brought to the attention of the Actors' Benevolent Association.

Epicurean. "Ah, you little realise how these April showers bring on the peas."