MENTAL TOXIN AND ANTI-TOXIN.

A new toxin—The microbes in the thoughts we think—The new anti-toxin—Thoughts may poison—Fear causes paralysis—Hate causes insanity—Fear and Hate have killed their thousands—Gates' experiments—How to overcome the poison of bad-thinking.

In these days of toxin and anti-toxin—of poison in sausages, oysters, canned beef, ice cream—of anti-toxin serums (that often are more deadly than the original toxin) for the prevention and cure of tuberculosis, leprosy, pneumonia, typhoid fever, tetanus, bubonic plague, diphtheria, and the rest of the list, it requires courage to call the attention of the public to a new "toxin," even if at the same time we furnish an anti-toxin that "anti-toxicates."

We shudder at the thought of microbes and bacilli—and thereby attract them to us; we filter our drinking water, after boiling all the life out of it; we develop into microbe hunters, and see poison in everything we wear, eat, drink or breathe. But we overlook the microbes in the thoughts we think. We encourage the enterprising doctor in his giddy chase after the nimble dollar, as he produces anti-toxin serums to order. The poor, broken-down cart horse is worked overtime in producing filthy pus and serum for the serum-maniac to inject into our circulation. But we overlook the pure, harmless, powerful anti-toxin obtained fresh from the cells of the brain—Right Thinking.

That Thoughts may poison, is a well-proven fact. Depressing thoughts interfere with the cerebral circulation, impairing the nutrition of the cells and nerve centers. The result is that the organs and tissues manifest lost or impaired function—loss of general nutrition follows—and a break-down is inevitable. Fear, worry, anger, envy, jealousy, and other negative thoughts, reflect themselves most disastrously in the human system. Fear has paralyzed nerve centers, and turned the hair white over night. A mother's milk has been poisoned by a fit of anger. Fear and Hate—father and son—have produced insanity, idiocy, paralysis, cholerina, jaundice, sudden decay of teeth, fatal anaemia, skin diseases, erysipelas, and eczema. Epidemics owe their rapid spread and heavy death rate to Fear and Ignorance. Epidemics may kill their dozens—Fear kills its thousands. All the brood of negative, fearful, selfish, hateful thoughts manifest themselves in physical conditions. Stigmata or marks upon the body, caused by fear or desire, are quite common in the annals of medical science and psychology.

Professor Gates, of the Smithsonian Institution, Washington, D.C., in his investigation of the effect of mental states upon the body, found that irascible, malevolent and depressing emotions generated in the system injurious compounds, some of which were extremely poisonous; he also found that agreeable, happy emotions, generated chemical compounds of nutritious value, which stimulated the cells to manufacture energy. He says: "Bad and unpleasant feelings create harmful chemical products in the body which are physically injurious. Good, pleasant, benevolent feelings create beneficial chemical products which are physically healthful. These products may be detected by chemical analysis in the perspiration and secretions of the individual. More than forty of the good, and as many of the bad, have been detected. Suppose half a dozen men in a room. One feels depressed, another remorseful, another ill-tempered, another jealous, another cheerful, another benevolent. Samples of their perspiration are placed in the hands of the psycho-physicist. Under his examination they reveal all these emotional conditions distinctly and unmistakably." Remember, this is not "the airy fancy of some enthusiastic Mental Scientist," but is the testimony of a leading scientific investigator in the laboratories of the Smithsonian Institution, one of the best known scientific institutions of the world. "Chemical analysis," mind you—not "transcendental imaginings."

Now I have said enough about the toxin and some little about the anti-toxin of the Mind. I might go on for hours, stating example after example; illustration after illustration, but the tale would be just the same. Now what are you going to do about it? Are you going to keep on poisoning yourself and those around you with vile, malignant thoughts reeking with the miasmatic effluvia of Hate—emitting the noxious exhalation of Fear and Worry? Or will you cease being a psychic pest-house, and begin to fumigate and disinfect your Mind? And after getting rid of all the microbes of Fear and Worry and the bacilli of Hate, Jealousy and Envy, open wide the windows of the Mind and admit the bright Sunshine of Love, and the bracing air of Confidence and Fearlessness.

Come, friends, let us get out of this habit of poisoning the air with Fear, Worry and Hate Thought. Let us join the ranks of the Don't Worry company—the Fearless brigade—the invincible, conquering army of Love. Let us be bright, cheerful and happy—the other things are not worth while. Let us be Confident, Expectant, Hopeful and Fearless—these things are winners. Let us be filled with Love for all men—and we will find that Life is one sweet song. Love, Faith and Fearlessness, are the ingredients of Life's great Anti-Toxin. Try it and be blessed.

Ella Wheeler Wilcox

Undertakes New Work.

FAVORITE AUTHOR BECOMES ASSOCIATE EDITOR OF THE NEW THOUGHT MAGAZINE. BEST WRITING SHE HAS EVER DONE NOW APPEARING IN THAT BRIGHT PUBLICATION.

The many friends and admirers of Ella Wheeler Wilcox will be interested to learn that this gifted author and thinker has connected herself, in the capacity of associate editor, with the New Thought magazine, and that hereafter her writings will appear regularly in that bright publication, of which the aim is to aid its readers in the cultivation of those powers of the mind which bring success in life. Mrs. Wilcox's writings have been the inspiration of many young men and women. Her hopeful, practical, masterful views of life give the reader new courage in the very reading, and are a wholesome spur to flagging effort. She is in perfect sympathy with the purpose of the New Thought magazine. The magazine is having a wonderful success, and the writings of Mrs. Wilcox for it, along the line of the new movement, are among her best. Words of truth, so vital that they live in the memory of every reader and cause him to think—to his own betterment and the lasting improvement of his own work in the world, in whatever line it lies—flow from this talented woman's pen.

The magazine is being sold on all news stands for five cents. It is the brightest, cleanest and best publication in its class, and its editors have hit the keynote of all sound success. The spirit of every bit of print from cover to cover of the magazine is the spirit of progress and upbuilding—of courage, persistence and success. Virile strength and energy, self-confidence, the mastery of self and circumstances are its life and soul, and even the casual reader feels the contagion of its vigor and its optimism.

Free.—The publishers will be pleased to send a handsome portrait of Mrs. Wilcox, with extracts from her recent writings on the New Thought, free. Address, The New Thought, 100, The Colonnades, Vincennes Ave., Chicago.

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Thought-Force (In Business and Every-Day Life)

By William Walker Atkinson

A wonderfully vivid book answering the questions: Can I make my life more happy and successful through mental control? How can I affect my circumstances by my mental effort? Just how shall I go about it to free myself from my depression, failure, timidity, weakness and care? How can I influence those more powerful ones from whom I desire favor? How am I to recognize the causes of my failure and thus avoid them?

Can I make my disposition into one which is active, positive, high strung and masterful? How can I draw vitality of mind and body from an invisible source? How can I directly attract friends and friendship? How can I influence other people by mental suggestion? How can I influence people at a distance by my mind alone? How can I retard old age, preserve health and good looks? How can I cure myself of illness, bad habits, nervousness, etc.

"Thought-Force" gives an answer to questions like these. The book has been universally commended for its clearness and simplicity.

Bound in Purple Silk Cloth, Gold Lettering. Price, $1.00, postpaid. With One Year's Subscription to New Thought, both for $1.35.

Nuggets of the New Thought (In Press)

By William Walker Atkinson

A series of essays by this forceful writer, constituting the cream of his magazine articles upon New Thought topics. The famous "I Can and I Will" essay forms the opening chapter. "The Secret of the I AM," of which 40,000 copies have been sold, is also contained in this volume. We heartily commend this book as interpretative of the higher teaching. A most suitable gift book.

Silk cloth, purple and gold. Price $1.00, postpaid. With New Thought, One Year, both, $1.35.

The Law of The New Thought

By William Walker Atkinson

This is a plain answer to the oft repeated questions. "What Is The New Thought?" "What does it mean?" "What principles does it stand for?" "Is it different from what is called Mental Science, or Christian Science?" The New Thought is quite different. It is so broad and comprehensive in its bearing upon human life and human happiness that it can only be defined by its name, New Thought. Mr. Atkinson's new book not only explains what the law is upon which New Thought is based, but teaches how it may be used to the greatest good of men.

Silk Cloth, Purple and Gold. Price, $1.00, postpaid. With New Thought, One Year, $1.35.

The Heart of The New Thought (In Press)

By Ella Wheeler Wilcox

A new book of original essays by this gifted woman dealing with The New Thought in practice. This book will be off the press about the beginning of December. A first edition of 50,000 copies has been ordered. It deals with the practice of New Thought in our daily lives. A helpful and inspiring book, fully equal to the very best work this author has done.

Silk Cloth, Purple and Gold. Price, $1.00, postpaid. With New Thought, One Year, $1.35.

Mesmerism in India

By James Esdaile, M.D.

A classic from the pen of a surgeon in the British Army, stationed in India fifty years ago. A most fascinating work for the student of practical psychology, containing the plainest description of the methods then in vogue of inducing the artificial coma for the performance of painless surgical operations.

Silk Cloth, Purple and Gold. Price, $1.00, postpaid. With New Thought, One Year, $1.35.

The Home Course in Osteopathy

A clear and practical work, fully illustrated, for home use, explaining the Theory and Practice of Osteopathy, Massage and Manual Therapeutics, and illustrating all the different movements. The only complete work of the kind ever published.

Silk Cloth, Purple and Gold. Price, $1.00, postpaid. Formerly sold at $5.00 in paper covers. With New Thought, One Year, $1.35.

Series "A"

A masterly work dealing with two phases of development: the mental showing forth in self-control and force of character: and the spiritual as taught through Zoism, the new mental science. This book makes plain that which is known as the Law of Mental Currents, and teaches much that is new to the student of metaphysics. It is clearly and simply written and has been warmly endorsed by Ella Wheeler Wilcox.

Silk Cloth, Purple and Gold. Price, $1.00, postpaid. With New Thought, One Year, $1.35.

Series "B"

This is a book for physicians, dentists, osteopaths and professional nurses particularly, inasmuch as it deals with the theory and practice both of suggestive therapeutics and magnetic healing. It is intensely practical, and gives the clearest directions how to proceed to induce the state of passivity necessary for the curing of diseases by these means. It is considered by all authorities to be the most complete work, written purely for instruction's sake, ever put out. It is well illustrated.

Silk Cloth, Purple and Gold. Price, $1.00, postpaid. With New Thought, One Year, $1.35.

Series "C"

This is a compilation of new, copyright works dealing with the practice of clairvoyance or crystal-gazing, human magnetism, auto-suggestion, concentration, and mind reading in its two aspects of muscle reading and true telepathy. This book really tells how to perform mind-reading. In this it is unique; no other work to our knowledge, being really useful in this regard.

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Series "D"

Although this is the last of this series of books it is in some respects the most important of any. A life-time of study and practice will not exhaust its stores of knowledge. It deals with Psychometry, Phrenology. Palmistry, Astrology, Mediumship and Somnopathy. This last is a new word, coined by the author, Sydney Flower, to define his discovery of a new method of educating the young, i.e., during natural sleep. Of this method, a lady writing in The Washington Post, of recent date, said: "I never punish my little ones, I simply wait till they are asleep, and then I talk to them, not loud enough, you understand, to wake them, but in a low voice. I tell them over and over that they must be good, I suggest goodness to them, for I think the mind is just as susceptible to suggestion during the natural sleep as during the working state. I concentrate my mind on it, and I am confident that before long all mothers will adopt my method. It is the best way I know of to bring up children." This method is fully described by its discoverer in this work, and the endorsements of prominent physicians are given in full.

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The Mail-Order Business

By Sydney Flower

This little book, if we are to judge by the testimony of those who have paid for and read it, exactly fills the need of the many men and women who are now looking to the mail-order field as a means of starting in business for themselves in a small way. This book is very practical, very simple, very much to the point. It teaches how to enter the mail-order field, manufacture goods, buy, sell and advertise articles, keep a card-check system, set of books, etc., in short, how to conduct a small mail-order business on a limited capital.

Silk Cloth, Purple and Gold. Price, $1.00, postpaid. With New Thought, One Year, $1.35.

The Mind's Attainment (In Press)

By Uriel Buchanan

Every reader of New Thought literature is familiar with the charming literary style of Mr. Buchanan. This book, which will be ready by the end of November, expresses more nearly the high ideals of the author than anything he has hitherto published. It gives the essence of a beautiful and Uplifting philosophy that cannot fail to benefit and instruct humanity.

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Transcriber's Note:

Minor typographical errors have been corrected without note.

Irregularities and inconsistencies in the text have been retained as printed.