Offices of CALIFORNIA STATE AUTOMOBILE ASSOCIATION
Reading edition
MAIN OFFICE
SAN FRANCISCO 150 Van Ness Ave.
Telephone MArket 1-2141
OTHER OFFICES
AUBURN 750 High St.
Telephone TUrner 5-1506
BERKELEY 1849 University Ave.
Telephone THornwall 3-9700
CHICO 351 East 6th St.
Telephone FIreside 2-0176
EUREKA 408 “A” St.
Telephone HIllside 2-5721
FRESNO 1829 Van Ness Ave.
Telephone 6-9861
HANFORD 316 North Irwin St.
Telephone LUdlow 4-4401
HAYWARD 164 Castro St.
Telephone ELgin 1-3225
HOLLISTER 459 San Benito St.
Telephone 403
LODI 1 South Pleasant Ave.
Telephone 9-1802
LOS GATOS 370 Village Lane
Telephone ELgato 4-3750
MADERA 316 West Yosemite Ave.
Telephone ORchard 3-3586
MARTINEZ 915 Escobar St.
Telephone 1020
MARYSVILLE 715 Tenth St.
Telephone 2-2137
MERCED 705 West Seventeenth St.
Telephone RAndolph 2-2711
MODESTO 538 McHenry Ave.
Telephone 3-9171
MONTEREY 520 Fremont St.
Telephone 5-3138
MOUNTAIN VIEW 816 Castro St.
Telephone YOrkshire 7-5674
NAPA 1405 Second St.
Telephone 6-2071
OAKLAND 399 Grand Ave.
Telephone TEmplebar 6-1900
OROVILLE 2811 Montgomery St.
Telephone 1515R
PALO ALTO 109 Florence St.
Telephone DAvenport 3-3138
PETALUMA 110 Washington St.
Telephone 2-8288
PLACERVILLE 266 Main St.
Telephone 276
RED BLUFF 608 Main St.
Telephone 191
REDDING 1525 Pine St.
Telephone 292
RICHMOND 4113 Macdonald Ave.
Telephone BEacon 5-4324
SACRAMENTO 2230 Stockton Blvd.
Telephone HUnter 6-2871
SALINAS 201 John St.
Telephone 4828
SAN JOSE 2145 The Alameda
Telephone CHerry 3-1313
SAN MATEO 101 South Ellsworth Ave.
Telephone DIamond 3-4558
SAN RAFAEL 1114 Fifth Ave.
Telephone GLenwood 4-9194
SANTA CRUZ 1114 Water St.
Telephone GArden 3-2150
SANTA ROSA 526 College Ave.
Telephone 2323
SONORA 298 West Stockton Rd.
Telephone JEfferson 2-4363
SO. SAN MATEO COUNTY (SAN CARLOS) 1500 Laurel Ave.
Telephone LYtell 1-0761
STOCKTON 929 North El Dorado St.
Telephone HOward 4-4817
SUSANVILLE 32 South Lassen St.
Telephone 2373
TURLOCK 163 South Thor St.
Telephone 4-5149
UKIAH 415 South State St.
Telephone HOmestead 2-3861
VALLEJO 2015 Sonoma Blvd.
Telephone 3-1581
WALNUT CREEK 2067 Mt. Diablo Blvd.
Telephone YEllowstone 4-9758
WATSONVILLE 17 West Lake Ave.
Telephone 2-2421
WESTLAKE (DALY CITY) 20 Park Plaza
Telephone PLaza 3-5576
WILLOWS 258 North Butte St.
Telephone 12
WOODLAND 818 Main St.
Telephone 2-2896
YREKA Main near Miner St.
Telephone 182
YOSEMITE VALLEY Yosemite Village
(Summer Season Touring Bureau)
NEVADA DIVISION
RENO 111 West First St.
Telephone 3-5169
LAS VEGAS 204 East Charleston Blvd.
Offices of AUTOMOBILE CLUB OF SOUTHERN CALIFORNIA
Members of the California State Automobile Association, when touring in the thirteen southern counties of California, receive all services of the Association, including insurance claim service, from the offices of the Automobile Club of Southern California located in these cities:
MAIN OFFICE
LOS ANGELES 2601 S. Figueroa St.
OTHER OFFICES
ALHAMBRA 15 S. Chapel Ave.
ANAHEIM 132 N. Los Angeles St.
BAKERSFIELD Highway 99 at “M” St.
BELLFLOWER 16111 S. Clark Ave.
BEVERLY HILLS 8833 Olympic Blvd.
BISHOP 510 N. Main St.
BURBANK 1720 W. Magnolia Blvd.
COMPTON 110 N. Poinsettia Ave.
COVINA 208 W. Badillo St.
CULVER CITY 11168 Washington Blvd.
DOWNEY 12015 S. Paramount Blvd.
EAST LOS ANGELES 5350 E. Beverly Blvd.
EAST SAN DIEGO 3729 El Cajon Blvd.
EL CENTRO 1407 Main St.
EL MONTE 601 N. Tyler Ave.
ESCONDIDO 499 S. Escondido Blvd.
FULLERTON 623 N. Spadra Road
GLENDALE 801 S. Central Ave.
HIGHLAND PARK 5101 N. Figueroa St.
HOLLYWOOD 6902 Sunset Blvd.
HUNTINGTON PARK 2151 Gage Ave.
INDIO 44-967 Oasis Ave.
INGLEWOOD 1231 Centinela Ave.
LAGUNA BEACH 2891 Coast Blvd. South
LONG BEACH 757 Pacific Ave.
MONROVIA-ARCADIA 333 E. Foothill Blvd., Arcadia
NORTH HOLLYWOOD 11523 Burbank Blvd.
OCEANSIDE 302 S. Freeman St.
ONTARIO 525 West “A” St.
OXNARD 134 North “A” St.
PALM SPRINGS 128 S. Indian Ave.
PASADENA 130 N. Hill Ave.
PASO ROBLES 1113 Spring St.
POMONA 502 W. Holt Ave.
PORTERVILLE 915 N. Main St.
REDLANDS 430 E. State St.
REDONDO BEACH 303 Garnet St.
RIVERSIDE 6927 Magnolia Ave.
SAN BERNARDINO 998 “D” St.
SAN DIEGO 2100 Fourth Ave.
SAN FERNANDO 804 Celis St.
SAN LUIS OBISPO 1134 Monterey St.
SAN PEDRO 1616 S. Gaffey St.
SANTA ANA 1608 N. Main St.
SANTA BARBARA 1301 Santa Barbara St.
SANTA MARIA 725 S. Broadway
SANTA MONICA 2121 Wilshire Blvd.
SANTA PAULA 108 N. Tenth St.
SOUTH LOS ANGELES 9621 S. Vermont Ave.
TAFT 501 Kern St.
TULARE 200 North “M” St.
VAN NUYS 11131 Burbank Blvd.
VENTURA 1023 Thompson Blvd.
VISALIA 520 W. Mineral King Ave.
WESTWOOD VILLAGE 2000 Westwood Blvd.
WHITTIER 313 N. Greenleaf Ave.
ILLUSTRATIONS—Photographs: Cover, pages 2 and 3, Art Malquel, Santa Cruz. Inside front cover, pages 12, 13 (top and center), 16, Wynn Bullock, Monterey. Pages 4 and 5, courtesy The Seaside Company, Santa Cruz. Pages 6 (center and bottom), 8, 9 (bottom), Ed Webber, Santa Cruz. Pages 6 (top), 10, 14 (center), Mike Roberts, Berkeley. Pages 9 (top), 13 (bottom), Rey Ruppel, Monterey, courtesy Monterey Chamber of Commerce. Page 11 (left), California Spray-Chemical Co. Page 11 (right), Cal-Pictures Inc., San Francisco. Pages 14 (top), 15, Josef Muench, Santa Barbara. Page 14 (bottom), Julian P. Graham, Pebble Beach. Page 17, Ansel Adams, San Francisco, courtesy American Trust Company.
RECORDER-SUNSET PRESS, SAN FRANCISCO
25
A 1914 model Locomobile, West Cliff Drive, Santa Cruz
⇒ FORTY-ONE YEARS LATER Since issuing its first automobile insurance policy in 1914, premium savings dividends amounting to $20,868,344 have been paid to insured members by the
CALIFORNIA STATE AUTOMOBILE ASSOCIATION INTER-INSURANCE BUREAU
In SEPTEMBER Santa is busy....
Santa, the jolly gentleman closely identified with fabulous activity during late December, is busy at this time of year, too. He is reputed to circle the globe in a single night at year’s end, all the while busily popping up and down chimneys.
He is able to do all of this because he planned ahead. And if you want Santa to visit you in some foreign land, start your planning now, too. Santa has to plan his trip alone, but you can get the expert help of the Foreign and Domestic Travel Department of the California State Automobile Association.
There is a special tour leaving San Diego December 17, planned so you visit Mexico to celebrate the Nativity during Posada time. Another thrilling experience is to have Santa visit you at sea during a shipboard Christmas party. Sail from San Francisco on December 21 and enjoy the special hospitality of the S.S. Lurline on Christmas day. Or on the South America tour leaving San Francisco on November 13, make the optional return by sea with special entertainment provided on the S.S. Del Sud. For complete holiday travel information mail this coupon:
Foreign and Domestic Travel Department California State Automobile Association, 150 Van Ness Avenue, San Francisco 2
Please send me information on
[ ] Mexico Tour [ ] Hawaii Tour [ ] South America Tour
Name ________________ Address ________________
Around Monterey Bay A view of the beach and boardwalk at Santa Cruz, thronged with bathers and pleasure-seekers. The broad, safe beach and mild climate have made this a popular fun center for young and old.