Note (Back) — CHAPTER 22
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Two pressing needs, and obviously interrelated ones, were to attract a greater number of young blacks to a military career and improve the status of Negroes already in uniform. These were not easy, short-term tasks. In the first place the Negro, ironically in view of the services' now genuine desire to have him, was no longer so interested in joining. As explained by Defense Department civil rights officials, the past attitudes and practices of the services, especially the treatment of Negroes during World War II, had created among black opinion-makers an indifference toward the services as a vocation.[22-40] Lacking encouragement from parents, teachers, and peers, black youths were increasingly reluctant to consider a military career. For their part the services tried to counter this attitude with an energetic public relations program.[22-41] Encouraged by the department's civil rights experts they tried to establish closer relations with black students. They even reorganized their recruitment programs, and the Secretary of Defense himself initiated a program to attract more black ROTC cadets.[22-42] Service representatives also worked with teachers and school officials to inform students on military career opportunities.