Note 400 — Chapter II
Henry P. (Henry Pomeroy) Horton translation
However, the contrast between rich and poor is not the only cause of the origin of cupidity. We must also sketch in addition to the above, especially the manner in which commercial capital tries to draw buyers. The times are long gone by when the producer worked principally to order. Modern industry manufactures enormous quantities of goods without the outlet for them being known. The desire to buy must, then, be excited in the public. Beautiful displays, dazzling illuminations, and many other means are used to attain the desired end. The perfection of this system is reached in the great modern retail store, where persons may enter freely, and see and handle everything, where, in short, the public is drawn as a moth to a flame. The result of these tactics is that the cupidity of the crowd is highly excited.400