ADVERTISING AND SALESMANSHIP
Reading edition
ADVERTISING. By Howard Bridgewater. In crown 8vo, cloth, 100 pp. Net 2/-
ADS. AND SALES. By Herbert N. Casson. In demy 8vo, cloth, 167 pp. Net 7/6
THE THEORY AND PRACTICE OF ADVERTISING. By W. Dill Scott, Ph.D. In large crown 8vo, cloth, 61 illustrations Net 7/6
ADVERTISING AS A BUSINESS FORCE. By P. T. Cherington. In demy 8vo, cloth gilt, 586 pp. Net 7/6
THE PRINCIPLES OF ADVERTISING ARRANGEMENT. By F. A. Parsons. Size 7 in. by 10-1/4 in., cloth, 128 pp., with many illustrations Net 7/6
THE NEW BUSINESS. By Harry Tipper. In demy 8vo, cloth gilt, 406 pp. Net 8/6
THE CRAFT OF SILENT SALESMANSHIP. A Guide to Advertisement Construction. By C. Maxwell Tregurtha and J. W. Frings. Foreword by T. Swinborne Sheldrake. Size, 6-1/3 in. by 9-1/4 in., cloth, 98 pp., with illustrations Net 5/-
THE PSYCHOLOGY OF ADVERTISING. By W. Dill Scott, Ph.D. In demy 8vo, with 67 illustrations Net 7/6
HOW TO ADVERTISE. By G. French. In crown 8vo, cloth, with many illustrations Net 8/6
THE MANUAL OF SUCCESSFUL STOREKEEPING. By W. R. Hotchkin. In demy 8vo, cloth, 298 pp. Net 8/6
SALESMANSHIP. By W. A. Corbiòn and G. E. Grimsdale. In crown 8vo, cloth, 186 pp. Net 2/6
PRACTICAL SALESMANSHIP. By N. C. Fowler, assisted by 29 expert Salesmen, etc. In crown 8vo, cloth, 337 pp. Net 5/-
COMMERCIAL TRAVELLING. By Albert E. Bull. In crown 8vo, cloth gilt, 170 pp. Net 3/6