Advertising by motion pictures
Ernest A. (Ernest Alfred) Dench
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Table of contents
1. Front matter2. INTRODUCTION3. I. TELLING YOUR ADVERTISING STORY BY MOTION PICTURES4. II. MOVIE ADVERTISING FROM THE VIEWPOINT OF A FAN5. III. THE DOLLARS AND CENTS OF ADVERTISING BY MOTION PICTURES6. IV. SOME FILM ADVERTISING METHODS FOR THE MANUFACTURER7. V. SLIDE AND FILM ADVERTISING CONTRASTED8. VI. USING THE FILM TO SECURE FOREIGN BUSINESS9. VII. APPROACHING THE WORKING CLASSES WITH A MOTION-PICTURE PLAY10. VIII. REACHING THE PUBLIC BY MOTION PICTURES11. IX. INTRODUCING ADVERTISEMENTS INTO MOTION-PICTURE NEWSPAPERS12. X. EMPLOYING MOTION PICTURES TO APPEAL TO THE CHILDREN13. XI. SALESMANSHIP DEMONSTRATIONS BY THE FILM14. XII. EQUIPPING A PRIVATE MOTION-PICTURE THEATER FOR BUSINESS PURPOSES15. XIII. INTRODUCING COMPETITIONS IN AD. MOTION PICTURES16. XIV. BRINGING OUT THE INDIVIDUALITY OF DRY GOODS BY MOTION PICTURES17. XV. BOOSTING CITIES AND PLEASURE RESORTS BY MOTION PICTURES18. XVI. ADVERTISING RAILROADS BY THE MOVIES19. XVII. GETTING OVER THE PURENESS OF YOUR FOOD PRODUCTS BY A FILM20. XVIII. SELLING AUTOMOBILES AND ACCESSORIES BY MOTION PICTURES21. XIX. CLINCHING AGRICULTURAL MACHINERY SALES BY MOTION PICTURES22. XX. HOW PUBLISHERS CAN CAPTURE BUSINESS FROM THE EVER-ENCROACHING FILM PRODUCER23. XXI. ADVERTISING YOUR NEWSPAPER WITH A MOTION PICTURE24. XXII. SELLING SHOES BY MOTION PICTURES25. XXIII. FILM ADVERTISING FROM THE PHOTOPLAYER’S VIEWPOINT26. XXIV. ADVERTISING FILM CIRCULATION27. XXV. COVERING THE MOTION-PICTURE FIELD BY MAGAZINES28. XXVI. FUTURE DEVELOPMENTS OF ADVERTISING BY MOTION PICTURES29. XXVII. BOOSTING YOUR TRADE WITH A POPULAR PLAYER30. XXVIII. BOOSTING YOUR BUSINESS WITH AN ADVERTISING MOTION PICTURE31. XXIX. PULLING MOVIE-SLIDE ADVERTISING OUT OF THE RUT32. XXX. MAINTAINING THE INTEREST IN SLIDE ADVERTISING33. XXXI. INDIVIDUALITY IN SLIDE ADVERTISING34. XXXII. THE PERSONAL ELEMENT IN SLIDE ADVERTISING35. XXXIII. ARE YOUR SLIDES TRUTHFUL?36. XXXIV. OBTAINING THE BEST RESULTS FROM SLIDE ADVERTISING37. XXXV. SELECTING THE THEATER FOR YOUR AD. SLIDE38. XXXVI. HANDLING THE ANTI-AD. SLIDE EXHIBITOR39. XXXVII. HAVING YOUR MOVIE AD. SLIDES SHOWN TO THE BEST ADVANTAGE40. XXXVIII. THE IDEAL SLIDE FOLLOW-UP MEDIUM41. XXXIX. ATTRACTING FARMERS TO TOWN42. XL. CAPITALIZING POPULAR SCREEN PLAYERS IN SLIDE ADVERTISING43. XLI. ATTRACTING TRADE WITH PHOTOPLAY STARS44. XLII. TAKING ADVANTAGE OF ERRORS IN PHOTOPLAYS45. XLIII. HOW THE BOOK DEALER CAN TAKE ADVANTAGE OF THE MOVIE ADAPTATION MANIA46. XLIV. SELLING REAL ESTATE BY THE FILM47. XLV. ADVERTISING YOUR DEPARTMENT STORE BY MOTION PICTURES48. XLVI. HITCHING MOTION PICTURES TO MUSICAL ADVERTISING49. XLVII. DEVELOPING “HAVE A GARDEN” MOVEMENT WITH PHOTOPLAY THEATER HELP50. XLVIII. NAMING SODA-FOUNTAIN CONCOCTIONS AFTER MOVIES