Note 32 — A FEW WORDS ABOUT THE FUTURE OF PATAGONIA
Reading edition
I have watched with considerable interest the methods adopted by the Germans as opposed to those of the young man of our own race. I remember an instance of a German who set up as a chemist in a town out Central America way, and whose chief source of income came from the sale of drugs to rather impressionable negroes. In his place the Englishman would have laid in decent English drugs, would have sat behind his counter, and would have dispensed in stolid fashion to the limit of the abilities with which he was blessed. Not so our German friend. His drugs were good, but not supremely so; his prices were cost prices, with a mere shaving of profit.
But his method was excellent.
He made a character-study of each of his customers. He sold a fine tonic, coloured red and reported invincible. He put the title of Dr. before his name, and advertised free consultations, provided the patients bought their medicines at his store. He throve.