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The ethics of rhetoric

Note 124 — Chapter V · SOME RHETORICAL ASPECTS OF GRAMMATICAL CATEGORIES

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Cf. Aristotle, Rhetoric, 1410 b: “And let this be our fundamental principle: for the receiving of information with ease, is naturally pleasing to all; and nouns are significant of something; so that all those nouns whatsoever which produce knowledge in the mind, are most pleasing.”

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