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The ethics of rhetoric

Note 9 — Chapter I · THE PHAEDRUS AND THE NATURE OF RHETORIC

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Cf. 277 b: “A man must know the truth about all the particular things of which he speaks or writes, and must be able to define everything separately; then when he has defined them, he must know how to divide them by classes until further division is impossible; and in the same way he must understand the nature of the soul, must find out the class of speech adapted to each nature, and must arrange and adorn his discourse accordingly, offering to the complex soul elaborate and harmonious discourses, and simple talks to the simple soul.”

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