Note 50 — STYLE.
Reading edition
It must make these omissions not merely that the catalogue may be short but that consulting it may be easy. Other things being equal, that title is best which can be taken in at a glance. What has been said in defence of full titles may be true, that “it takes longer to abridge a title than to copy it in full,” but it is also true that it takes longer for the printer to set the unabridged title, and longer for the reader to ascertain its meaning, and a long-title catalogue, besides being more expensive, is more bulky and therefore less convenient.