Note * — Chapter VII · A Psychological Theory of Value
Reading edition
The next step is to agree that apart from consequences anyone will actually prefer to satisfy a greater number of equal appetencies rather than a less. Observation of people’s behaviour, including our own, is probably sufficient to establish this agreement. If now we look to see what consequences can intervene to upset this simple principle, we shall find that only interferences, immediate or remote, direct: or indirect, with other appetencies, need to be considered. The only psychological restraints upon appetencies are other appetencies.*