Note 16 — Chapter V · AN UNDERSTANDING OF THE FUNDAMENTALS OF PUBLIC MOTIVATION IS NECESSARY TO THE WORK OF THE PUBLIC RELATIONS COUNSEL
Reading edition
It should be explained at the very outset that Mr. Trotter does not use the term “herd” in any derogatory sense. He approaches the entire subject from the point of view of the biologist and compares the gregarious instinct in man to the same instinct in lower forms of life.