Note 4 — Chapter III · BARNUM’S AMERICAN MUSEUM
Reading edition
Editors sometimes sold their commendations, and Barnum frequently paid for his publicity in advertising. The following note from Barnum to Gordon L. Ford, business manager of the New York Tribune under Whitelaw Reid, speaks all too clearly for itself:
“New York, March 24, 1873.
“My dear Mr. Ford:
“Pray don’t fail to have a good notice given in your Weekly which will contain our big illustrated advertisement and oblige
“P. T. Barnum.”
Autograph letter. Gordon L. Ford Collection, Gift of J. Pierpont Morgan, New York Public Library.