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Arrows of the Chace, vol. 2/2

Note 150 — VI. LITERARY CRITICISM.

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This letter refers to an article on Mr. Ruskin's peculiar method of publication which appeared in the World of May 26, 1875. It was entitled "Ruskin to the Rescue," and with the criticism to which Mr. Ruskin alludes, strongly approved the idea of some reform being attempted in the matter of the publication of books. Mr. Ruskin began the still-continued method of publishing his works in 1871; and the following advertisement, inserted in the earlier copies of the first book thus published—"Sesame and Lilies"—will give the reader further information on the matter.

"It has long been in my mind to make some small beginning of resistance to the existing system of irregular discount in the bookselling trade—not in hostility to booksellers, but, as I think they will find eventually, with a just regard to their interest, as well as to that of authors. Every volume of this series of my collected works will be sold to the trade without any discount or allowance on quantity, at such a fixed price as will allow both author and publisher a moderate profit on each volume. It will be sold to the trade only; who can then fix such further profit on it as they deem fitting, for retail.

"Every volume will be clearly printed, and thoroughly well bound: on such conditions the price to the public, allowing full profit to the retailer, may sometimes reach, but ought never to exceed, half a guinea, nor do I wish it to be less. I will fully state my reasons for this procedure in the June number of Fors Clavigera.

"The price of this first volume to the trade is seven shillings."

In subsequent similar notices, some parts of this plan, especially as regarded purchasers and price, were altered; the trade not accepting the offer of sale to them only, and the "trouble and difficulty of revising text and preparing plates" proving much greater than Mr. Ruskin had expected.

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